Model Builders Inc Blog

Hal Chaffee

Recent Posts

How successful product development was done with a model shop's help.

Posted by Hal Chaffee on Sat, Jan 11, 2014 @ 11:32 PM

Frequently a company or individual needs more expertise than they have  when working on the development of a new product especially in the creation of physical prototypes. The design, material selection, tool expertise and more may require the knowledge and skills of expert model makers to increase the odds of product success.

Let's take a look at how the Aluminum Extrusions, Inc. in Charlotte, Michigan got help from Model Builders, Inc. that was crucial to the development of their new wall hung Executive or Conference size board product sold by OMNI Products, Inc. That Visual Idea Center product, last known as the OMNIVIC II, sold well for over 30 years.

 OMNIVIC II Executive Conference Board Closed

Aluminum Extrusions, Inc. was looking to sell more aluminum extrusions and thought that developing a new conference board product that used aluminum extrusions in its construction might be a good idea to expand one of their office furniture conference board product lines from just heavy wood construction with piano hinges to a much lighter product that was primarily aluminum construction.

Using in house personnel Aluminum Extrusions, Inc. developed the product as far as they could. Then their industrial designer, Bob Vogele, found and worked with Bill Chaffee of Model Builders, Inc. to further develop the Visual Idea Center product idea.

Conference board OMNI VIC II


Bob and Bill came up with the final design and Model Builders, Inc. fabricated the prototype for the aluminum framed VIC product which only weighed about 100 lbs. whereas the current all wood framed Visual Idea Center weighed over 150 lbs. The new aluminum framed model could also have a laminate material in a variety of finishes applied to the front of the two light weight core doors as shown in the first picture above. Furthermore Model Builders, Inc. was responsible for sourcing and inspecting the materials for the first 100 units.

One of the amazing features of these boards is that Bob Vogele and Bill Chaffee developed a continuous patented hinge by changing the shape of the two vertical extrusions where the door panel meets the wall mounted panel. Then a custom single gray plastic extrusion could connects the front panel to the wall panel .This gave the conference board a very clean modern look and eliminated the need for the piano hinge which made assembly faster since the hinge screws weren't needed. Furthermore the door panel connection to the wall mounted panel easily passed the weight stress test.

Visual Idea Center hinge

DSC07312 resized 600Patented hinge with two aluminum extrusions and a plastic extrusion in the middle.

Other functions and design details were incorporated that also made the VIC II as widely popular as it was.

Conference board features

Hiring a model shop to work with you on product development should add a new dimension to the discussions and increase the odds of creating a successful product. Don't bring a model shop in for an appearance model at the end. Get the model shop involved with the product development at the start. Their expertise will greatly improve the final product.

Model Builders, Inc. is known for helping industrial designers, manufacturers and others go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: product model, engineering model, prototype, training aids, industrial designer, prototype models, training aid, industrial design, product development, prototype model

6 reasons to use a white architectural model

Posted by Hal Chaffee on Sun, Dec 29, 2013 @ 06:27 PM

 White architectural models are favored by architects for a variety of reasons. 

1) An architectural competition often requires submission of a white model. This type of model is very different than a presentation model. A competition model is more of a conceptual abstraction and often built with a restricted budget in one or two weeks. The appearance is more lean and mean with less detail. White models if done well enable the judges and the public to clearly visualize the design in three dimensions especially in form and composition. The idea is to express the essence of the architect's intentions to the judges so they can pick the architect.    

2) The architect wants to show a model layout as a pure form. It may be easier to visualize the placement of structures and their context within a site. It is especially useful before final decisions are made on the colors and finishes of external materials. You can even use sunlight to show how shadows are cast across the site. Master plans are often depicted in white.

Hospital complex white model resized 600

 This hospital complex model is 30" X 45" X 6.5" high in 1/32" = 1'-0" scale

One color in addition to white is sometimes used in contrast to effectively highlight a specific feature of a model.  For a resort model the architect may want to emphasize the water areas by making them blue.

3) It is usually quicker and less expensive to make a model using white mat board or foamcore like materials.  When buying a unit in the complex shown below the buyer can more easily visualize where the unit they are interested in is located within the complex and a more detailed model may not be necessary. Also the exterior colors and other details can be shown less expensively in adjacent renderings than in the model. The model was used to get approval from the city and help with the sales effort.

Residential buildings resized 600

Residental buildings

4) White models are often preferred to use early in the design process. The architect may just want to test the scale and see how it looks or do multiple models to further develop a design or compare variations of the design.  Architects like John Ronan use a series of models starting with a simple massing model of the exterior to review with the client and gradually develop the final detailed design and materials of a building. Colors and specific materials are often chosen in the middle of the design process and not at the beginning. See http://www.artic.edu/exhibition/iterations-john-ronan-s-poetry-foundation .

For some projects we made quick study models for an architect that are simply black and white printouts of elevation and plan views bonded to a three dimensional model shape made with white mat board, foamcore or plastic. The architect might use those models to show two different designs of an attached garage for example. Clients usually can visualize the difference better if shown the alternatives in three dimensions and make a quicker decision.

5) To develop skills and experience in making architectural models.  For young adults, even some college students and new architects there is even a new Lego Architecture Studio product, a 1,200+ piece set of monochrome white bricks. The kit is a useful to create "natural lines and shadows that can more accurately represent architectural shapes and form." The kit comes with a 268 page book with real case studies from six different professional firms - REX architecture, Sou Fujimoto, SOM (Skimore, Owings and Merrill), MAD architects  Tham & Videgard and Safdie Architects. These firms show how to explore some of the the theories and concepts of symmetry, mass, density, use of negative space, repetition and more.

6) Sometimes the final structure is white. Also this complex building would be much more difficult to imagine in drawings than it is as a model where you can walk around it and see how different it looks from every angle.

Malmo Turing Torso Tower - Calatrava

The Turning Torso tower in Malmo Sweden. Architect: Santiago Calatrava.

Model Builders, Inc. is known for working closely with architects to interpret their design intentions as clearly as possible into a three dimensional model . Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

Tags: architectural model, architectural models, model builders, model maker, model makers, model builder, topographic model, architectural model builder, topographic models

Raymond Loewy's 1953 prototype ashtray

Posted by Hal Chaffee on Tue, Oct 15, 2013 @ 11:27 PM

The prototype stainless steel ashtray for the 1954 Greyhound Scenicruiser bus was one of nearly 100  prototypes, models or parts Raymond Loewy Associates hired Model Builders, Inc. to fabricate in the 1950's. Raymond Loewy Associates was responsible for the design and prototype of the Scenicruiser bus.  The Scenicruiser is listed in several prominent design books as one of the 100 best designs of the 20th Century.

We thought you might enjoy learning about this unique modern ashtray design. The prototype  is up for auction for the first time on Thursday October 17, 2013 at www.wright20.com as lot 175. See http://www.wright20.com/auctions/view/QU2E/QU2F/175/lotno_asc/none/Q8WB/ .

Raymond Loewy ashtray

The ashtray is 4 1/2" wide X 4 1/2" high X 1 1/4" thick.

Loewy ashtray sketchAbove are some sketches of the ashtray made prior to the fabrication of the prototype.

Raymond Loewy ashtray side view

This sideview shows the ashtray in the open position. The pivot point for the front section of the ashtray is at the pin head shape at the bottom. The curve at the top is to keep ashes from falling onto the back of seat it is mounted on.

Raymond Loewy ashtray lever pulled

Just rotate the lever downward to dump the ashes or cigarette into the chamber below.

Raymond Loewy ashtray opened

The front/two sides of the ashtray is a pressure fit with two dimples (one on each side near the top) locking it in the closed position. Simply slide the ashtray up off the mounting plate and open up the front/sides by pulling outward the top of the two sides The masking tape on the edge was added to tighten the fit on this prototype. In production the fit would be more precise due to more accurate tooling so there would be no need for the tape.

Raymond Loewy ashtray mounting plate

The fixed mounting plate allows the back side of the ashtray (as seen on the right) to slide down and up easily so the ashtray can be opened, dumped and cleaned  frequently.

Raymond Loewy ashtray Patent Applied For

The patent was applied for but as far as we know was never granted. Note the hinge along the bottom of the ashtray. The "dimples" on the front are a nice design touch.

Model Builders, Inc. is known for helping industrial designers, manufacturers and others go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: Scenicruiser, product model, prototype, industrial designer, model builders, model maker, prototypes, model makers, Raymond Loewy, prototype models, industrial design, product models, model builder, industrial designers, prototype model

7 things a model maker learned at the 2013 IDSA Conference

Posted by Hal Chaffee on Fri, Sep 06, 2013 @ 01:06 PM

The 2013 Industrial Designer Society of America (IDSA) International Conference was in Chicago during August and there was a lot to learn - here are 7 takeaways. 

(1) Persistence can be an inventor's friend, greatly improving the end product along the way. Dean Kamen described his 10-plus years trying to get his Slingshot water purifier to people around the world who don't have safe water. The hope is to eliminate millions of deaths from water borne diseases.

One major obstacle was worldwide distribution, which Kamen recently solved working with Coke whose international distribution system is one of the best in the world.

Another major obstacle was the economics of Kamen's water purifier and power source. His recent thinking is a 8' X 8' X 20' box could ship more services along with the Slingshot to improve the cost benefit ratio. So the plan now is that one shipment includes an energy source, the Slingshot water purifier, a satellite based communications system and refrigeration for medicines. This would be available to a whole village in a remote location. Looks to me like Dean Kamen may solve more than one major world problem as a by-product of trying to solve one. The implementation of this idea could improve health, education, and communication for billions of people.

(2) Expect a proliferation of entrepreneurship.   Prototypes are easier to make with 3D printing, money for product development and production is easier to raise, and products are easier to sell due to the internet and 3d printing. Here is one example that was on display.

Non spillable coffee cup

A young girl, Lilly Born, developed the Kangaroo Cup with the help of her father so that her grandfather who had Parkinson's disease wouldn't knock over his coffee or soup cup.  Prototype 1 was a rough handmade prototype. Prototype 2 was a 3D printed prototype (shown on the left in the above picture).  Then Lilly and her father both went to a ceramic factory in China to get a quote on the final Kangaroo Cup that they are now selling (the cup on the right in the picture). On Thursday Zach Kaplan of Inventables included a video on this project (see https://www.youtube.com/watch?v=HzNz25Kc5FQ ) in his presentation titled "Designers as Manufacturers: The Third Industrial Revolution."

(3) Expect to see more artistic-entrepreneurial products, too - ones that you often have a hard time getting funded - especially those that need anywhere from only a few thousand dollars up to 1 million or more. MINIMAL (MNML) and Kickstarter are enabling entrepreuneurs to develop and market their new product ideas as well as fund them.

Book pages light

This product is a book with pages that light up when the book is opened. The book can be laid flat on a table for the maximum amount of light or set down with the lit pages vertical and the book cover open or closed to permit the amount of light desired. Actually this is light that works like a book.

For a more complete look at the many Kickstarter projects displayed at the August 22nd exhibit at MNML in Chicago during the IDSA Conference see this page  http://www.mnml.com/21277/1756315/our-work/kickstarter-all-stars-presented-by-mnml .

(4) The "unconference" concept was a full day at the conference because IDSA members are excited about connecting with each other on topics  that they are passionate about.  This is the first time the IDSA tried this idea at their International Conference. On Friday  groups of 20-40 people had discussions during a 45 minute session on one topic that they signed up for. Anyone could propose a topic in advance and if interested could lead that discussion. Eight sessions ran concurrently in the 45 minute periods for most of Friday and  participants could wander from one session to another to discover something of interest. No projectors.  Just topical discussions - basically whatever you want. Some examples are "How is the 'Maker Revolution' going to affect ID?", "Origami and how it helps design" and "Creating an ID culture within an alien corporate climate".

(5) An "unconference" option on Friday was a three hour session called "Blitz" to brainstorm tangible ideas that can have a meaningful social impact. Social activist John Bieldenberg hosted this "Blitz" to help designers create concepts for new products and services that help to prevent bullying.  As a result suicides, especially of children under 14, and school-shooting incidents can be reduced. The session partnered with the Hero in the Hallway organization that has helped Chicago schools with their "Spirit Desk" system reduce suicides and prevent bullying.

(6) The 3D printed car contest was launched and crashed. It was a big hit. As in the real world industrial designers had a chance to test their concepts against tough competition and in this case have fun too. Furthermore the entrants had to use 3D printed models. The three prize categories were for best flight, best crash (there was a slow motion camera directed at the crash site) and best looks. The winner in each category was awarded a 3D printer. Inventables, Models Plus and Options and Computer Aided Technology sponsored the printed car contest.

1376713593_01

Above is one of the top ten car contest entries (out of over 100 entries) called "Balloona" designed by Ms. Reut Kovetz of Fahrenheit Design. Below is a picture after the ramp launch of the crash. The clear connectors are barely visible and so thin they break easily on impact and send the balls rolling in multiple directions.

The wheels and the optional ball bearing were installed at the conference. The entries were 3D printed at the conference on one of two 3D printers. Pictures reprinted with the permission of Fahrenheit Design in Austin, Texas. 

1376713599_06

Intrigued? Check out these videos:

Here's a link to the blog post:
Video of the race:
Here are all the cars (10 were selected for the launch):

Coincidently one of the conference speakers, industrial designer Byron Block, on Thursday revealed the biggest safety blunders in vehicle design. Byron has fought for and influenced the adoption of safer designs that are feasible - in rollovers with weak roofs, truck underside decapitation tragedies and unsafe fuel tanks that led to fire deaths.

(7) The conference was an incredible chance to meet designers of all stripes and be exposed to all sorts of new ideas and products. Below is one example - the SPUN swivel chair that won't fall over as seen at the Steng Design Party at Orangeskin on Friday night. The SPUN chair just keeps rotating around whenever you move.

Justin Eddings in the SPUN chair

Here Justin Eddings, an Interaction & Industrial Designer as well as the Product User Experience Designer at Sprint, travels in circles at Orangeskin. There were six networking events just on Thursday night and four more on Friday including a boat tour sponsored by Designcraft! 

If you wanted to find out where the world of industrial design is headed the 2013 IDSA International Conference was the place to learn from companies like Inventables, MNML, Kickstarter, etc. Like the personal computer before it the personal fabricator is taking industrial design, prototyping and production into an extremely fast growing part of the economy. Now individuals can actually find the funding and tools to prototype and produce new products and services that are custom made to the client or produced in small quantities economically. 

If you wanted to see examples of people who are making a huge difference in solving social problems Dean Kamen's presentation on providing clean water and more around the world got a standing ovation.  At John Bielenberg's hosting of the unconference "Blitz" brainstorming you could participate in trying to come up with concepts for new products and services that might turn schools around and even reduce suicides and shootings. Industrial designers are continuing to expand their work into solving big social problems.  

So why does a model maker go to an industrial design conference? We are two sides of the same coin and success depends on close collaboration. Many good ideas die in the development stage because implementation requires special skills and tools. Converting an idea to reality is often difficult - the skills and tools of both the industrial designer and the model maker are often crucial to the creation of a successful product. It is important to the success of the model maker and the industrial designer to learn from each other.

Model Builders, Inc. is known for helping others go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

 

 

 

Tags: product model, engineering model, prototype, industrial designer, model builders, model maker, prototypes, model makers, prototype models, industrial design, product development, product models, model builder, industrial designers, prototype model

To make a plant layout model what does the model maker need from you?

Posted by Hal Chaffee on Thu, Jul 18, 2013 @ 06:52 PM

To quote and build a plant layout model the model maker needs information from you. With your answers to the following eight questions you can get a quote and timetable for a plant layout model that best meets your requirements.

1) What do you need a model of?

Does the plant model reprsent one product production line, a number of product lines, a distribution center, a process like an oil refinery with multiple buildings, tanks, piping and other structures? Is it an interior model only or does it include the site outside the building?

Plant engineering studies often use a plant layout model to help analyze different equipment configurations and layouts. An existing or proposed facility may be limited in space and determined by an architectural structure. Equipment models, block or detailed, may be used to represent the different types of equipment. The model equipment depictions can be moved around in the facility until the best layout is determined. In office areas plant layout models help determine how to divide office space and show other floor space options.

Many companies use a physical plant layout model in the process of optimizing the entire plant design including electrical, water, hydraulic and HVAC before construction starts. This engineering model provides a three dimensional view of the current design which acts as a focal point for communication among all of the engineers and other personnel involved.  Normally the model pays for itself by reducing or eliminating misunderstandings, omissions and reducing drawing requirements. 

A plant layout model is particularly helpful where there is a lot of complex piping. The piping can be color coded with industry standard colors to make it quicker to understand. If there are errors in the piping drawings they are discovered when a physical model is made and that saves time and money when the real piping is installed.

Plant Layout Searle

Pharmaceutical multi-story interconnected plant layout planning model

Sometimes a plant layout model of a large site is used to explain a process like water treatment to customers or the public so they can more easily visualize all of the buildings and tanks as well as their interrelationship. 

 2) What is the purpose of the model?

 If the model maker knows the purpose of the model you may get suggestions that improve the model to better achieve the purpose. For instance arrows on the equipment or floor may help in clarifying the direction of travel in the production line.

-Production line with arrows

Conveyor direction of travel shown with arrows 

- Are you building a new production line and using the model to figure out an optimal equipment layout?

- Is the plant layout model for production training in a manufacturing plant?

- Is the model to give an overall view of a large production area to show potential customers?

- Is it a focal point for employee quality meetings?

- Is it a plant layout model for planning changes in the production line?

- Perhaps the model is to explain the best design features to your workers, managers or clients.

Let the model maker know the purpose and what is important to highlight on the model.

3) What is the scale?

You may or may not have figured out how big you want the model.  We find it quite helpful if the potential client has already printed out a plan view and some elevation views of the model in the scale they think they want it.  They may find some important details such as control panels, piping or handles are too small in the model scale they originally thought they wanted. We have noticed that a number of clients need to see the printed out views before they can be sure it is in the right scale for their use.

Common scales for plant layout models are 1:48, 1:100 and 1:200.  A lot of model structural parts, materials, architectural parts, vehicles, people, landscape detail, etc. is available in those scales. It often helps to have a scale person(s) or vehicle(s) in the model to make it easier to understand visually the model scale.

If there are railroad tracks in the model it is much less expensive if the model is in a standard railroad hobby scale.  1:87 scale is HO gauge which is the most popular railroad gauge, 1:160 is N gauge. and 1:220 is Z gauge. For larger scales track exists. 1:48 scale is O gauge and 1:24 scale is American gauge. Tracks in a few other large gauges exist. A lot of plant layout models are 1:100 scale which is close enough to HO gauge that HO gauge railroad tracks, railroad cars, vehicles, people and cars are often used in 1:100 scale models.

4) Do  you have drawings and if so in what format?

 Model cost estimates should be based on requirements that are well thought out before the fabrication of the model begins. To get a model quote it is helpful to have at a minimum pdfs or alternatively printouts in the desired model scale with plan and elevation views. A common CAD file format is .dwg or .dxf. but many other common CAD formats can be used. Photographs of the plant and equipment are also quite helpful in determining the quote.

If not available at the quote phase then before model fabrications begins the model maker needs any detailed drawings that may be available.  If you do not have a complete set of drawings it is helpful to provide a list of what is missing. The drawings should also be reviewed prior to giving them to the model maker to be sure that there are no earlier obsolete drawings included or obsolete file types like .CAL files.  We have seen projects where the quote had to be revised by up to 40 percent more because 400 out of about 1,000 drawings were obsolete earlier versions of the same drawing, were not needed to build the model or were missing.

5) Do you need explanatory labels, diagrams or lights?

A control board with labels on the side of the model could also light up specific machines, areas or builidngs in the model. Chase lights could be added to show the flow of a production process. See our earlier blog on a plant layout model with a control board and lights at http://modelbuilders.net/blog/bid/154286/This-waste-water-treatment-plant-layout-model-shows-how-it-works .

6) What type of base do you need? Do you need a clear plastic dust cover? Do you need a shipping crate or case?

Models larger than 4' wide X 8' long are often made on multiple tables that butt up and line up with adjacent tables on one or more sides. If the model  is 4' X 8' or less then often the base is about 4" high wood that frames all four sides. Removable legs or a credenza style base underneath (with or without doors) could be added under the wood framed model.

A clear plastic dust cover is not used very often on a base that is bigger than 4' wide X 8' long. Usually a clear plastic barrier would be put on the sides instead. Although clear acrylic does come in 5' X 10' sheets it tends to bow downward on the top of the dust cover in that size.

Some plant layout models could be 2' X 3' or smaller.  For smaller models a ATA style shipping case could be used if desired. Larger models may need to be shipped in a wood crate, customized packaging or a dedicated van or truck. It is usually best to have the model maker, who knows best where the model might need extra protection or support, produce the shipping container.

7) What is your budget?

The price of a plant  layout model depends on a variety of choices that are to a large measure determined by your budget. The scale of the model, the number of parts, the level of detail and many other factors determine the final price. You can save yourself and the model maker a lot of time by defining a price range or maximum at the start of your conversation. Then discuss which of the choices will reduce or raise the price. Block depicted equipment is less expensive than detailed equipment for example.

Mfg Plant  Block Depicted Equipment resized 600

Block depicted equipment in a manufacturing plant model

There are three major steps in making a plant layout model.  They are design, planning and fabrication. If you have thought through a lot of the design and planning as well as provide drawings, illustrations or pictures, etc. of what you want then the price will be lower than it would otherwise.  

8) Who will the model maker be working with on clarifying the marketing and technical details?

The model maker needs to talk with the person or persons who can provide the best and quickest answers to marketing and technical questions during the planning process. That cuts costs by improving the model maker's ability to prepare an accurate quote at the outset rather than dealing with additional work orders.  If you provide the essential information during the quote process the model maker does not have to add to the quote a figure to research the answers to vague or incomplete information.

The final model is often best if it is a collaborative effort between you and the model maker.  Model Builders, Inc. is known for creative, economical, realistic plant layout  models. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

 

Tags: industrial scale models, site model, plant layout model, architectural model, architectural models, engineering model, industrial scale model, process model, plant layout models, nuclear model

Props and models help to attract potential clients to your booth

Posted by Hal Chaffee on Thu, Jun 27, 2013 @ 09:29 PM

Props and models can be a great way to attract visitors at a tradeshow. However they should be related closely to a company's marketing and sales message.  You want to attact people who are interested in your product and help others who are not viable prospects realize that this product doesn't relate to them.

Here are four examples where props and models have attracted potential clients.

1) The first example is where the product is the center piece of the exhibit and also a beacon that is visible from a distance.

Far better than just a sign the model is of the product being sold. If you are interested in cell towers then you are not likely to miss stopping by this booth and learning more.

This cell phone antenna model is used at  tradeshows to attact potential clients to the booth. A red light on the top also helps to get attention. The height of this model makes it noticable on the tradeshow floor from quite a distance away. 

Cell phone antenna model

 

Cell phone antenna and base

Cell phone antenna and base model 20 feet tall

2) The second example is a custom three dimensional model sign that attacts attention with movement and light as well as relating well to the product.

Below is one of two rotating signs for the Global Sleep Solutions tradeshow booth. There is also below this sign in the booth at eye level a similar but larger sign (one sided) with three Z s in a row on one rod that slowly rock up and down which effectively reminds you of sleep.

Two of the most effective ways to attact attention are to use movement and/or light. This rotating sign uses both movement and light. Furthermore the lettering is large enough and words short enough to be easily read from a distance. The crescent moon and large Z letters let you know in a glance that this booth is about nightime sleep solutions. The sign rotates at a sleepy 2 rpm.

Global Sleep Solutions rotating sign

Global Sleep Solutions - rotating sign 30" diameter

3) The third example is a larger than life product model and it also uses light to draw in visitors. This toothbrush gets instant attention at tradeshows because it is several times larger than life, it looks realistic and the lighted fiberoptic bristles draw the viewer in for a closer look.

toothbrush - fiber optic

7' high toothbrush model with fiber optic bristles 

4) Food tends to be a product category that gets a lot of interest. One tradeshow exhibitor who sells signs related to food decided to have a custom 6 foot long "Chicago" hotdog made so he could use it as the centerpiece in his booth to attract attention to his food signs.

Hot Dog prop in exhibit resized 600

 6' hot dog custom prop

You don't have very long to get the attention of potential clients at a tradeshow as they walk down the show aisle. Maybe you need to try something more dramatic and attention getting. If you have any questions or would like to discuss props, models or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net .

 

 

Tags: industrial scale models, exhibit, model builders, model maker, model makers, model builder, industrial scale model, tradeshow product models, trade show product models, props

Why sales kits with cutaway products increase sales.

Posted by Hal Chaffee on Thu, Jun 06, 2013 @ 02:17 PM

When you are selling an industrial product like a battery, electric winch, pump or valve that has superior features and materials inside the most important tool your salesforce can have is often a product that is cutaway to show those advantages and exactly how it works. The product  should be small and light enough for a salesperson to carry in a carrying case.

Battery cutaway

 Forklift cutaway with sales case

Forklift battery cutaway with sales case

This battery cutaway uses mostly real parts but was made much lighter by using a foam block behind the first set of positive and negative grids. The paste in the real grids is toxic so colored bondo in orange or gray was used and a matte finish created to resemble the real paste. The grid is real but the connector at the top of the grid is plastic to help reduce the weight of this battery cutaway.

Seeing the product with a cutaway showing its advantages means believing them. The black top, white housing, grid and battery strap are all real parts. Part of the battery strap on the top is cutaway so you can see the copper inside. The black label on the side lists three benefits and three technologies that help to reinforce the sales message.

This battery sales kit was so effective in generating sales that the company ordered additional cutaways of some of their other battery lines for their sales people.

Battery Cell Cutaway resized 600

 Battery cell prototype cutaway with sales case

This lithium battery cell fits into a small sales case.  The wood stand is easily removed and the battery cell slips down vertically into the stand. Weight, watt hours and other sales information is silk screened on the front of the battery. With the cutaway view the story of how it works can explained by showing the various sections inside.

Superwinch Cutaway resized 600

 Superwinch cutaway sales kit

Here a potential customer can see how this winch works from the inside out as well as see the quality of the materials, mechanisms and construction. If  a potential customer can't see that inside difference of the SUPERWICH first hand they may be more likely to buy a competitors product that is less expensive. Sales kits with a cutaway product  are often the closer that makes the sale.

Aircraft oil pump with clear housing

aircraft oil pump with sales case

Aircraft oil pump model with sales case

This full size jet aircraft oil pump model with a clear housing and translucent parts (metal parts in the real pump) shows clean or dirty oil and a separator part (each in one of three different colors). The aluminum base is 12" wide X 16" long. The rugged ATA style carrying case can also be used for domestic or international shipping.

A sales kit with a cutaway product (or model of the product) will help to show how your product works, the superior materials it is made of and other internal sales features. Take the next step by contacting us at Model Builders, Inc., 773.586.6500 or info@modelbuilders.net .

 

Tags: sales kit, sales kits, product cutaway, product model, training aids, model builders, model maker, model makers, training aid, product models, model builder, product cutaways

Construction equipment product models increase sales and cut costs

Posted by Hal Chaffee on Wed, May 15, 2013 @ 10:33 AM

There is nothing like demonstrating a real product at a tradeshow or event.  However if you are selling a large piece of construction equipment it may be too large or too expensive to do that. Consequently some construction equipment companies are using a custom model that will fit into an exhibit booth or is easily moved to a customer's office for a sales presentation.

Dragline model

Dragline model

Showing a construction equipment model at a work site such as on a railroad track can help the potential customer better relate to how the equipment is used.

Tamper

 Tamper ballast tamping machine model

Features of the equipment can be depicted. This 1:16 scale mining truck shows that the electrical equipment is concentrated in one place in a three door cabinet on the deck next to the driver's cab so that it is easy to access and fix. Using a control on the side of the model base the sales person can turn the front wheels to show that this truck behind the wheels has the most accessible engine for maintenance (there is a scale engine between the front wheels). Also the dump bed can also be raised and lowered (by turning a key) to attract attention at the tradeshow.

 

Mining truck model

         Haulpak 830E mining truck 1:16 scale model

In 1956 a 1/4 scale model of the Hough Payloader attracted crowds at tradeshows because it duplicaticated the hydraulic actions of the real front-end loader by using miniature cylinders and a new reversible pump unit. Automatic or manual operation was selected by the 4-pole transfer switch. In automatic operation limit switches control direction of current flow through armature and direction of motor control. In manual operation current flow was controlled by momentary pushbutton switches. This model was written up on two pages of the December 1956 edition of Applied Hydraulics magazine.

Hough Payloader

Hough Payloader 1/4 scale working hydraulic model

Use product models like those described above to help the product sell itself and grab the attention of potential customers at a trade show or on a sales call. Give yourself a competitive edge with a product model that tells your product’s story with impact and often without the use of words.

A construction equipment product model enables you to show your product in more places and at less cost than if you took the real product. Take the next step by contacting us at Model Builders, Inc., 773.586.6500 or info@modelbuilders.net .

 

 

Tags: construction equipment models, industrial scale models, railroad equipment model, product model, engineering model, model builders, model maker, model makers, product models, model builder, industrial scale model, tradeshow product models, trade show product models

To build a topographic model what does the model maker need from you?

Posted by Hal Chaffee on Thu, May 02, 2013 @ 09:28 PM

Whether it is called a topographic model, a raised relief model, a terrain model, a stepped model, a site model or a landscape model the model maker who is going to build it needs to get information from you. This blog should help you understand the questions that you can help answer in order to get a quote for a model that best meets your requirements.

1) What is the purpose of the model?

A site model shows buildings and usually roads, parking lots, cars and landscaping.  Landscape architecture models focus on trees, plantings, grasses, any structures, water and any unique landscape features. A topographic model shows shapes, elevations and any features of the surface like a cliff.

Telluride Topographic model resized 600

Telluride historic sites and ski trails model

Maybe the purpose of the model is to show a trail and key stopping points on a site. Maybe the purpose is to show property locations on a resort, a home development site or an office park. The model maker may be able to enhance the model if you share the purpose of the model. 

2) Do you have drawings and if so in what format?

Sometimes clients think that a model maker can work from an illustration of a site. In fact we may be able to.  If necessary we can work from hand drawn contour lines with their elevations printed on the lines. However it will take longer and cost more money to manually do this and the original illustration may not be very accurate. You may also want buildings and roads on the site and that may be hard to do accurately with an illustration.

If the site hasn't changed for a few years we may be able to find the topographic contour lines with their elevation for that site on the web. If it is a large area we sometimes use US Geological Service (USGS) maps or files.

If the topographic data can be sent as a .dwg or .dxf computer file that is the best first step. We can also produce models manually and it helps if you have a set of drawings in the scale of the model.

3) What is the scale?

Determining the maximum length, width and height of the site to be depicted along with its highest point (be it a mountain, a tree, a building or a bridge) is the starting point.

Next consider how big you would like the model to be. If you want 4 city blocks (maybe 800' long X 800' wide total) and the model is 2' X 2' then the scale is 800'/2' = 1:400 or approximately 1/32" = 1'-0".  In that scale a 6' tall person is 6/32" tall or about 1/5 of an inch tall. In  that scale a 40' high tree is 40/32" or 1 & 1/4" high. By comparison a HO Gauge train set scale is a ratio of 1:87. Maybe you want a bigger scale like 1/87 to get much more detail than you would at 1:400. Doll house scale is normally 1:12.  Common scales for commercial buildings are 1:48, 1:100 or 1:200.

The model maker can make practical suggestions but it helps a lot if you have thought out what the scale should be to show area and the level of detail you want. If you want shutters on a house in 1:500 scale you may as well print them out on a piece of paper because that is about how thick they would be in scale. We made a 90" X 90" topographic model at a scale of 1"=5,400'. At that scale we decided to use sand grains to depict the trees and add some dimension.  We painted the trees green.

4) What is the distance between the highest and the lowest elevation?

Knowing this distance helps to determine the thickness and hence the cost of the material like polyurethane foam that the terrain is cut from or in some cases the number of layers of sheets of material need to cut and stack.

5) Do you want to exaggerate the vertical scale? 

Once you get to a smaller scale like 1:1200 or 1"=100' then a topgraphic model may look flatter to the human eye than it would in real life. For a 44 acre hilly site of a 36 hole golf course that was depicted in a 4' X 5' model we exaggerated the vertical scale 1.5 times to make it look more like it does in real life.  For a 4' X 5' model of the mountains in Telluride, CO however, we did not exaggerate the vertical although the model scale was 1:9000.  We did a cross section drawing first of the model and the terrain was so steep it would have looked way too steep to the human eye if we exaggerated the vertical.

6) Do you want a stepped or smooth topography? If stepped how high is the step? 

36 hole golf course resized 600

Contour steps

For detailed landscape planning or for engineering purposes on the site, especially during planning or construction, it may be desirable to show the contour with steps where each elevation line is depicted as a step above or below the next one. Above is a model of 44 acres where a former waste site is being turned into a sports center that includes a 36 hole golf course. Contour lines can, if desired, be added between those on the drawings to show more steps.

A smoothed surface normally means that the model has been sanded to change the steps into a smooth realistic surface. If the architecture of a building is to be emphasized you probably should have a smoothed surface or very thin steps.

7) Do you have a landscape plan?

Maybe your landscape plan is a forest that shows the terrain with tree locations, ponds, and roads on a US Geological Survey Map. Maybe it is a formal garden drawn by an architect with specific plants and flowers.  Maybe it is the layout with terrain of a golf course or ski trails.

 garden 1:500 scale

This garden is 1:500 scale.

The topography may be interesting but the quality of the painting, the landscaping, the realism of the model trees as well as buildings and all the other surface details are what make a great topographic model standout.

On a topographic model of Telluride, CO we suggested to the client that they have us add numbered ski trails and lifts in addtion to the historic sites they had requested. We think that helped to engage many of the model viewers.

8) Do you want to add buildings, roads, rivers, waterfalls, train tracks or anything else like names added to the topography?

 For one 4' X 8" topgraphic model raised railroad tracks helped to define the western border of the model and help to orient the viewer.  For a 1:64,800 model of part of Maine the roads were crucial to orient the viewer. We scribed the roads into the surface to help them stand out in the model. To make the area more interesting we detailed the heaths, bogs, marches and other terrain.

maine terrain

The final model is often best if it is a collaborative effort between you and the model maker.  Model Builders, Inc. is known for creative, economical, realistic topographic models. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: site model, architectural model, architectural models, topographic model, architectural model builder, topographic models, terrain model

Industrial designers - 5th of 5 books on the greatest product designs

Posted by Hal Chaffee on Wed, Apr 10, 2013 @ 03:47 PM

"The Origin of Things Sketches, Models, Prototypes" is our fifth book review of the greatest product designs. It was published in 2003 in Rotterdam and accompanied an exhibition of the same name from May 10, 2003 to July 27, 2003 at Museum Boijmans Van Beuningen, Rotterdam.

This interesting book covers quite a wide range of products and how they were developed. Each product is explored on an average of eight pages and many interesting design questions are explored. For example the paper clip on the cover of this book looks like a perfect example of form follows function but in fact since the late 1800's there have been patent applications for over 30 paper clip designs that work quite well.

This book focuses on the processes through which new ideas are transformed into products. The industrial designer here is framed as a good leader of a team of several disciplines - design, marketing and technology. Thirty three products from 1862 to 2003 are reviewed to explore what processes (Sketches, Models, Prototypes) the industrial designer utilized to turn  a new idea into a product. The first fourteen pages discuss the product design process of the Netherlands first industrial designer Wim Gilles. Below we review 4 of the 33 products.

The Origin of Things

When the DRU company developed a new kettle in 1954 industrial designer Wim Gilles based his design on new insights and analysis. In fact the company's existing design they had discovered  performed very poorly. Giles changed the design. The position of the handle in relation to the center of gravity for filling or pouring was optimized, the angle of the spout improved, the bottom was flat to help heat up the sides for a more even heat, and space was added to the top so that there was space at the top for steam when the kettle was filled (this prevented water from coming out the spout). For its time this kettle was a prime example of the value of industrial design and in 1955 was included in a technical encyclopedia.

Wim Gilles Kettle

Wim Gilles Kettle 1954

Aart Roelandt studied industrial design at the Academy for Industrial Design in Eindhovven and later received the incentive prize from the City of Amsterdam for his recumbent bicycle design. First he built two recumbent bicycle designs in graduate school. Then working with an engineering firm they came up with four prototypes to figure out the correct ergonomic position. Two years and 500 test rides later they were ready for production. The recumbent bicycle was not a new idea but the Roulandt was the first to be mass produced. The design advantages include a sight line that is parallel with the horizon for better visibility and a much more comfortable ride since the back, stomach and wrists are not squeezed up.

Roelandt recumbent bicycle

 Roulandt recumbent bicycle 1981-83

The first suction based vacuum cleaner powered by electricity was developed in 1907. The basic technology was not changed until James Dyson turned the industry upside down by removing the bag since it clogs with dust and reduces the suction power. His first attempt was to build a working prototype from cardboard and tape attached to a current vacuum cleaner. Dyson made 5, 127 prototypes from cardboard, plastic, foam and metal to develop  his cyclone technology.

After a deal with Japanese company Apex, Inc. the G-Force Cyclonic Cleaner was launched. With that success he was able to set up his own research center and manufacture his products in England. In 1995 Dyson came out with the DC02 a compact, cylinder version that worked because he placed the bin at an angle with a hinge for opening. It also could sit on a staircase and "climb" stairs as it was pulled along. Dyson said "it looks and behaves like a domestic pet". One year later it was the best selling cylinder cleaner in the United Kingdom and a great example of the value of using multiple iterative prototypes to develop a new product.

Dyson DC02

 Dyson DC02 1994-1995

"For furniture designers and manufacturers....the quest for the perfect one-piece molded chair has been continuous for half century or more." The Air Chair 1997-1999 designed by Jasper Morrison and manufactured by the Italian firm Magis "is the closest we have come to achieving the modernest grail of the single molded chair."

Air Chair

Jasper Morrison Air Chair 1997-1999

This concludes our book reviews on the greatest product designs of the last 100 or so years. Industrial designers were key to the transition from craft to mass produced products by incorporating new materials and manufacturing methods, improving function and appearance, and creating efficient designs that reduced the cost of production. At Model Builders, Inc. we have worked with many noted industrial designers such as Raymond Loewy on moving from an idea to reality with a new product. We hope these five book reviews provide insight into that process of sketches, models, prototypes - with the industrial designer as the team leader.

Do you have a favorite book on industrial design prototypes, products or designers? Please let us know by posting a comment. If you have any questions or would like to discuss prototypes or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net .

Tags: product model, prototype, industrial designer, model builders, model maker, prototypes, model makers, prototype models, industrial design, product models, model builder, industrial designers, prototype model