Model Builders Inc Blog

Product models grab attention at trade shows

Posted by Hal Chaffee on Sat, Mar 24, 2012 @ 06:26 PM

Competition for attention is very stiff at a trade show. Companies that get noticed often have product models that grab attention and draw the passer-by into the trade show booth for more information. Here are five types of unique and enticing product models.

Working model

A working model is a very effective way to attract traffic at trade shows. Demonstrating how the actual product works not only creates a vivid image in the potential customer’s mind but the action itself also draws the eye and stops traffic.

The medical device in these two pictures permits the hand to move while the wrist is recovering from a break instead of being fixed in one position in a cast. The hand is motorized to move slowly up and down to demonstrate the range of movement.

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Creative action model 

Even with a static model you can create action to help draw traffic to your booth. Your product model might pop up out of a related setting such as a topographic or plant layout model.

Extend a model out from a picture

This techique is an attention grabber and at the same time cuts the cost to far below what it would be if you made a model of both the vehicle and the brush cutter in front. It also puts the focus on the brush cutter. The focus on the railroad right of way maintenance car is on the double bladed rotary cutter on the right.

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 product model, construction equipment model

 The larger story model  

Product models are three dimensional, which is always more engaging than a flat display.  But you can take this advantage one step further as well. You can place your model in a realistic setting that draws the potential client to the display.  Another method is use your product model in conjunction with others (your product or not) to simulate the larger story of your product’s unique benefits.

 product model, topographic model, construction equipment model

Interactive model

An interactive product model allows a person to learn about the product by starting, moving, pausing or stopping the operation. A user-controlled video alongside the product model could be added to help better understand your competitive advantages. Seeing someone who is engaged with your product makes others more likely to stop to see what it’s all about.

Use product models like those described above to help the product sell itself and grab the attention of potential customers at a trade show. Give yourself a competitive edge with a product model that tells your product’s story with impact and often without the use of words. Take the next step by contacting us at Model Builders, Inc., 773.586.6500 or .

Tags: construction equipment models, railroad equipment model, product model, prototype, model builders, product models, industrial scale model, trade show product models, medical models, topographic models