Props and models can be a great way to attract visitors at a tradeshow. However they should be related closely to a company's marketing and sales message. You want to attact people who are interested in your product and help others who are not viable prospects realize that this product doesn't relate to them.
Here are four examples where props and models have attracted potential clients.
1) The first example is where the product is the center piece of the exhibit and also a beacon that is visible from a distance.
Far better than just a sign the model is of the product being sold. If you are interested in cell towers then you are not likely to miss stopping by this booth and learning more.
This cell phone antenna model is used at tradeshows to attact potential clients to the booth. A red light on the top also helps to get attention. The height of this model makes it noticable on the tradeshow floor from quite a distance away.
Cell phone antenna and base model 20 feet tall
2) The second example is a custom three dimensional model sign that attacts attention with movement and light as well as relating well to the product.
Below is one of two rotating signs for the Global Sleep Solutions tradeshow booth. There is also below this sign in the booth at eye level a similar but larger sign (one sided) with three Z s in a row on one rod that slowly rock up and down which effectively reminds you of sleep.
Two of the most effective ways to attact attention are to use movement and/or light. This rotating sign uses both movement and light. Furthermore the lettering is large enough and words short enough to be easily read from a distance. The crescent moon and large Z letters let you know in a glance that this booth is about nightime sleep solutions. The sign rotates at a sleepy 2 rpm.
Global Sleep Solutions - rotating sign 30" diameter
3) The third example is a larger than life product model and it also uses light to draw in visitors. This toothbrush gets instant attention at tradeshows because it is several times larger than life, it looks realistic and the lighted fiberoptic bristles draw the viewer in for a closer look.
7' high toothbrush model with fiber optic bristles
4) Food tends to be a product category that gets a lot of interest. One tradeshow exhibitor who sells signs related to food decided to have a custom 6 foot long "Chicago" hotdog made so he could use it as the centerpiece in his booth to attract attention to his food signs.
6' hot dog custom prop
You don't have very long to get the attention of potential clients at a tradeshow as they walk down the show aisle. Maybe you need to try something more dramatic and attention getting. If you have any questions or would like to discuss props, models or other projects contact us at Model Builders, Inc. 773-586-6500 or firstname.lastname@example.org .