Model Builders Inc Blog

How a scale model helps envision and sell a gas processing plant.

Posted by Hal Chaffee on Mon, Mar 23, 2015 @ 11:41 AM

UOP had an investor meeting coming up and wanted to make a great impression showing the advantages of their prefabricated gas processing plant. UOP is the only manufacturer that makes a prefab one and it consists primarily of seven skids that can be trucked to the site. They also wanted to use this model for sales presentations and tradeshows. 

The UOP advantages are that the prefab gas processing plant can be made much more cost effectively in advance in a factory and there is little final assembly once the seven skids are shipped to the client's site. Furthermore quality control in the factory is much easier to manage than in the field.  UOP's competitors build  gas processing plants on site which takes far longer and their construction time is much more exposed to weather delays. 

UOP Gasification Plant Model

UOP prefabricated gas processing plant 1:48 scale model 25" long X 25" wide.

To have a real impact with investors and potential clients UOP wanted them to easily envision the prefabrication concept and how it went together. If they could pick up each of the seven skids to assemble or disassemble them by hand that would be very engaging and memorable. Furthermore clients would be able to see the key components in each skid. This is an effective way to relate to what each skid does and where it goes.

The model makes for quicker and easier comprehension of the entire plant than walking through the real one. Furthermore  the real prefabricated gas processing plant is too big to take to a tradeshow (or potential client) and most potential clients are not located near one of the installed prefabricated gas processing plants.

What were the keys to getting this model fabricated to meet UOP's short deadline and to be as effective as possible in generating sales? 

(1) Choose the right model maker.

Hire a professional model making firm with experience - in this case one that makes process models for heavy industry like oil, gas and nuclear models. This firm would know where to get the special materials necessary and have the expertise to help design and fabricate the model in about four weeks. For this model UOP hired Model Builders, Inc. in Chicago.

(2) Provide the information the model maker needs to build from right away.

UOP drawings were needed to build from and they were needed fast. Model Builders, Inc. suggested that only pdfs of some of the drawings were needed.  It would have taken more time and expense if the model maker had to get familar with the UOP CAD drawings since it takes a while (often several days) to get familiar with the many CAD assemblies and parts drawings.

The UOP Director of Corporate Communications recognized that the model maker needed the pdfs right away and put the key UOP engineer in Oklahoma in touch with the model maker. That same day the engineer was able to send out all the needed dimensioned drawings as pdfs.

(3) Choose the scale.

 The 1:48 scale was the right one for an engaging hands on demonstration and for transport in a personal vehicle if necessary. Furthermore a scaled flatbed truck was put on the model to help the viewer get a clearer idea of how big the skids were by comparison.

(4) Determine the level of detail.

One of the things about models is that viewers are often attracted to them when they are highly detailed. The details draw them in. With this model even the UOP designer was impressed with the detail accuracy. This is particularly helpful to the sales effort when UOP can discuss with potential buyers what each skid does and the component parts that do that.

Gas processing plant model

(5) Engage the viewer in creative ways.

UOP had Model Builders, Inc. make the seven skids as loose units that can be assembled and disassembled by hand on a simple base with a plan view of the site on top. That meant each model skid could be picked up by hand and assembled or disassembled in the appropriate location on a scaled drawing. The drawing was bonded to the top of the 1" thick 25" X 25" base board.

Prefab Gasification Plant model

The stairway next to the right hand and the crosswalk next to the left finger are each connected with magnets for quick and easy assembly.

 

(6) Use durable materials.

ABS plastic is a very durable material and is the primary material used in this model. Futhermore the bonding liquid chemically welds the parts together.

In contrast acrylic is brittle and sometimes cracks or breaks. Vibrations during shipping and handling, below-zero temperatures and other adverse conditions could cause breakage or the acrylic glue joints could come apart.

(7) Make the model easy to pack and unpack.

The cutouts in the thick foam make packing and protecting the parts from damage simple.

Plant 

UOP gas processing plant model case.
The flat base with plan view is below the parts seen here. The truck is in the silver box.

How effective was the model at the investor's meeting? It was so effective UOP decided to order a second one to keep at the home office for potential customer presentations.

Model Builders, Inc. is known for helping manufacturers, industrial designers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

 

Tags: industrial scale models, site model, plant layout model, architectural model, model, product model, engineering model, product models, industrial scale model, tradeshow product models, trade show product models, process model, plant layout models, scale model

GM Futurliner restoration gets a replica exhibit with aircraft models

Posted by Hal Chaffee on Fri, Jun 20, 2014 @ 05:06 PM

We were surprised and delighted last year to receive a request from Ryan DeCol of Kindig-It Design to build a replica of an exhibit that had been in a GM Futurliner they are restoring for a client. Ryan found our website and thought our models of planes, trains, spacecraft, interactive exhibits and cutaways were high quality so he called us. Model Builders, Inc. since 1950 has a long history of working on projects for GM. Eugene Kettering (son of GM's "Boss" Kettering) was a close friend of William Chaffee, the founder Model Builders, Inc., and also an early investor in the company.

Originally there were 12 GM Futurliner buses and each one had a separate set of exhibits in it. This particular GM Futurliner had a "PROGRESS FOR THE AIR AGE" theme which included a full size cutaway of an Allison J-35 Jet Engine. If you would like to know the history of the GM Futurliners please see this youtube video http://www.youtube.com/watch?v=3ZGr3fLA5ow . If you are interested in the GM Futurliner restoration go to  www.kindigit.com and then click on the Facebook link in the upper right hand corner. Below are three photographs of the original exhibit.

GM Futurliner POWER FOR THE AIR AGE

POWER FOR THE AIR AGE - General Motors 2014 photo 

GM Futurliner talk

Discussing how a Allison J-35 jet engine works. It is cutaway so the viewer can see the parts. General Motors 2014 photo

GM Futurliner presentation

Presentation on the theory of how a Allison J-35 jet engine works. General Motors 2014 photo

Futurliner Cloud exhibit

Replica of the cloud on the backwall of the PROGRESS FOR THE AIR AGE exhibit

The cloud is 8 feet long and 3 feet high. The hemisphere diameter is 24". The continents and ocean we silk screened on the inside. The atmosphere is a 32" diameter clear acrylic disc that is 1"thick.

The aircraft are 1/27 scale models. From the top to the bottom they are the P-80 Shooting Star, F-9F Panther, Convair CV-240-2, A2D-1 Skyshark and the F-84 Thunderjet.

GM Futurliner Convair

Replica of the Convair 240 at the right end of the cloud exhibit. 

We did an extensive search but couldn't locate any of the original drawings. The pictures we found on youtube were too fuzzy or dark to be able to identify the aircraft. So we called retired GM manager Don Mayton who led the restoration at his farm in Zeeland, Michigan of Futurliner #10 starting in 1999 (however it had a different exhibit inside). A DVD on his restoration is available at http://www.futurliner.com/video.htm .  Don suggested we contact the GM Heritage Center in Sterling Heights, MI which has over 650 GM vehicles and extensive archives.  The GM Heritage Center was very helpful and found in their archives thirteen high resolution pictures of the PROGRESS FOR THE AIR AGE Futureliner which enabled us to scale the cloud exhibit and identify the aircraft.  Futhermore they sent us a copy of the script that the instructors used for this exhibit.

Some of our other projects for GM include the entire underseas section of the GM ride at the 1964 World's Fair on Long Island, a half size Aerotrain locomotive mounted on a truck chassis and also a half size steam locomotive mounted on a truck chassis, a 13 foot long Diesel locomotive with one half cutaway down the length so you could see the interior, a transfer press model, numerous diesel locomotive models and a cutaway of a full size turbocharger for a diesel locomotive.

A blog in November, 2014 featured several nice pictures of the restored GM Futurliner No. 3 after it had been in the SEMA show in Las Vegas. There is a particularly good picture of the cloud exhibit we made in the last picture.  If you click on the picture it gets larger and provides a dramatic highly detailed view of the cloud exhibit. See: http://blog.classiccars.com/sema-seen-1939-gm-parade-progress-futurliner/ . If you would like to see the before the restoration pictures of GM Futurliner No. 3 see  http://blog.hemmings.com/index.php/2013/06/21/most-original-unrestored-futurliner-goes-under-the-knife-for-full-restoration/  .

 Model Builders, Inc. is known for helping manufacturers, industrial designers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

Tags: aviation models, model planes, model, exhibit, interactive exhibit, model builders, training aid, model builder, industrial scale model, airplane models, museum model, aerospace models

Iterative prototypes and models are often key to a successful product

Posted by Hal Chaffee on Thu, May 01, 2014 @ 01:30 PM

Why do so many products fail in the marketplace? Maybe it is because the developer of the idea didn't do an adequate job of creating a series of prototypes and reviewing them with potential users.

1) The initial idea can be expressed as simply as on a napkin sketch to convey an initial product idea. At first an idea is normally just that with no physical prototype. The Smithsonian has a wonderful exhibit called "Doodles, Drafts and Designs"  that shows examples of this earliest stage of a new idea for a product (see http://www.sil.si.edu/exhibitions/doodles/ ).

Below is a sketch of a ashtray idea for the Scenicruiser bus by Raymond Loewy Associates.

ashtray sketch

 2) A simple prototype model can be an early representation of the final product. It could be as simple as taping or gluing a few pieces of material together. The potential users then have the chance to get a general picture of the product idea that is in development with requirements that are not entirely known and give their reactions to it. Our rule of thumb here is that less than 25% percent of the population can visualize things well in three dimensions unless it is built first in three dimensions.

3) Product development is a iterative process that can begin without a full specification of the final product. You can use a series of models to evolve the idea. To get started just part of the product can be developed and then reviewed by users to identify further requirements. Then repeating this process can continue until the final product appears to be ready for the marketplace. Learning occurs both with the development and with the use of these product prototypes in iterations. Use a series of models to evolve the idea.

4) In the words of David Kelley, the founder of industrial design firm IDEO, design is now a team sport. Model makers at IDEO are more frequently getting involved much earlier in the development of new products to help create the idea before it is physically made. The industrial designer doesn't dictate the design or necessarily be in charge of it.  Instead a team of people with diverse backgrounds (human interaction, user interface, product design, engineering, manufacturing, model making and more) works together to collaboratively and iteratively build on each others ideas. Make sure you have a model maker on your team because your product ideas are far less likely to be a success if you don't.

5) MIT Professor Eric von Hippel, the author of the books "Democratizing Innovation"  and "The Sources of Innovation", observed that users are often the ones who develop a product when they have a need for a new or better product and a place where they would use it. They are ahead of others in a important market.

The Sources of Innovation resized 600

"von Hippel also proposed and tested some implications of replacing a manufacturer-as-innovator assumption with a view of the innovation process as predictably distributed across users, manufacturers, and suppliers. Innovation, he argues, will take place where there is greatest economic benefit to the innovator." Here is a video on lead users studies that 3M did to find lead users to work with to create some of their new products. See: http://www.youtube.com/watch?v=tNKrX1QxN6U&list=PLD4C0E9AEDF085119 .

6) It is hard to fail if you show prototypes to those who would use the final product and get their feedback. Potential users get the opportunity to test the functionality of the prototype and give feedback to help improve the product.

For additional information you may want to review our blogs including this one "How successful product development was done with a model shop's help" at http://modelbuilders.net/blog/bid/192523/How-successful-product-development-was-done-with-a-model-shop-s-help .

Model Builders, Inc. is known for helping industrial designers, manufacturers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 


Tags: product model, engineering model, prototype, industrial designer, model builders, model maker, prototypes, model makers, prototype models, industrial design, product development, product models, model builder, industrial scale model, industrial designers, prototype model

Where can you find out about 3D printing of prototypes and models?

Posted by Hal Chaffee on Sat, Mar 29, 2014 @ 10:56 PM

We often have potential clients who are interested in having a prototype or model made with a 3D Printer. However they don't know if 3D printing is the way to build their project better, faster, stronger and at a lower cost. Our experience is that 3D printing can alternatively be not as good, slower, less durable and at a higher cost. It depends on a lot of factors. You need to learn more about 3D printing and it helps to discuss your project with a professional model maker.

Two of the best websites to learn all about 3D printing are www.additive3d.com and www.prototypetoday.com . Those two comprehensive websites give you lots of information on the whole field of 3D printing.

2014 Printing the Future book resized 600

You can also order a informative book "Printing the Future" by Ed Grenda from his website at http://www.additive3d.com/pub_bks.htm .

To get a perspective on 3D printing you should think about it as three categories - 3D printing of prototypes and models, 3D printing of manufactured products and 3D printing for personal fabrication. That is also the order in which those three categories developed.

3D Printing of prototypes and models and 3D Printing of manufactured products

The two largest manufacturers of professional 3D printers are 3Dsystems at www.3dsystems.com and STRATASYS at www.stratasys.com . They make 3D Printers for all three categories of 3D printing. In January, 2014 at the CES show in Las Vegas 3Dsystems had a number of new product announcements and those products are featured on this 54 minute youtube video at http://www.youtube.com/watch?v=UWnmzn1rl8A . It will give you some idea of the range of 3D printing products in the marketplace. NOTE that both 3Dsystems and Stratasys  recently purchased companies that make 3D printers for personal fabrication and more recently created new 3D printers for personal fabrication.

The RAPID show organized by SME (Society of Manufacturing Engineers) is the main conference and tradeshow for companies and institutions to see the vendors of the larger professional 3D printers used for large 3D prints and in metal as well as plastic.

Since the middle 1980's when 3D printing started 3D printers were very expensive so companies and institutions that could afford it bought 3D printers and the CAD (computer-aided design) software so their model shop or an independent professional model shop with the right software and 3D printer could make their prototypes and models. About 7 years ago the least expensive professional 3D printer was about $15,000.00.

3D Printers for personal fabrication

3D Printers for personal fabrication sell mostly fom $400.00 to $5,000.00. There are now over 100 different 3D printers for personal fabrication available. By January, 2009 the first two 3D personal fabricator machines were being sold as kits for about $800.00 each. To get a review of many of these 3D printers for  personal fabrication that are now available see http://www.additive3d.com/3dpr_cht.htm . Also order from MAKE magazine their latest annual review of 3D printers at http://makezine.com/volume/guide-to-3d-printing-2014 which compares 23 of the more popular low end 3D Printers.

Formlabs Form 1 3D Printer

3D Printer for personal fabrication - Form 1 hi resolution 3D printer

However if you buy a 3D Printer you still have to purchase and learn how to use the CAD  software to create the files for the product that you want to 3D print. Alternatively you could use CAD drawings that are available on www.thingiverse.com or similar websites and you can print them. However most people want to create something unique.

There are also companies that can do your 3D printing for you.  One very successful company is Shapeways at www.shapeways.com  .  Shapeways has 3D printers for smaller personal fabrication and also have larger professional machines that can print in plastic or metal. You can even set up your own store on Shapeways to sell what you have made.  They will accept orders for you, produce your printed product, ship it and collect the payment for you.  The Shapeways byline is "Make, Buy and Sell Custom Products with 3D Printing. One store example hosted by Shapeways is www.bathsheba.com  .

Another alternative is to go to a store like the 3D Printer Experience in Chicago at www.the3dprinterexperience.com or a shop like TechShop (a expanding nationwide chain) that sells education classes and charges you to use (or have them use) one of their 3D printers or other machines. To find these places go to the Maker Map at www.themakermap.com , check off the filter box for retail, museums, etc. and zoom in on the red location dot. As you zoom in the name and address, etc. will appear on a pop up.

Then click on what you want to find like Retail and then zoom in on the red dot in the location you prefer and the name, address, etc. will pop up.

Getting the best possible prototype or model

Large corporations often have their own industrial design department and model shop. They can study how users might use a new product and create prototypes to test the idea with potential users. Alternatively they may hire an independent industrial design firm like IDEO which also has a model shop. If you have a large budget then hiring an industrial design firm might be a good option for you.

However the top down process of creating a new product is now competing with the bottoms up process since individuals and smaller companies or institutions now have computers and tools such as person fabricators as well as funding mechanisms like Kickstarter available to help them to create new products at an affordable price.

Hiring a professional model shop to work with you on your prototypes and models should add a new dimension to the discussions and increase the odds of creating a successful product. Working with a professional model shop is often a affordable option. Their expertise will greatly improve the final product. Which is the best way to make your product better, faster, stronger and at a lower cost? 3D printing may or may not be the right answer for how to make your prototype or model.

Model Builders, Inc. is known for helping industrial designers, manufacturers and individuals  go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: industrial scale models, product model, prototype, industrial designer, model builders, model maker, prototypes, model makers, prototype models, industrial design, product development, product models, model builder, industrial scale model, industrial designers, 3D printing, prototype model, 3D printers

To make a plant layout model what does the model maker need from you?

Posted by Hal Chaffee on Thu, Jul 18, 2013 @ 06:52 PM

To quote and build a plant layout model the model maker needs information from you. With your answers to the following eight questions you can get a quote and timetable for a plant layout model that best meets your requirements.

1) What do you need a model of?

Does the plant model reprsent one product production line, a number of product lines, a distribution center, a process like an oil refinery with multiple buildings, tanks, piping and other structures? Is it an interior model only or does it include the site outside the building?

Plant engineering studies often use a plant layout model to help analyze different equipment configurations and layouts. An existing or proposed facility may be limited in space and determined by an architectural structure. Equipment models, block or detailed, may be used to represent the different types of equipment. The model equipment depictions can be moved around in the facility until the best layout is determined. In office areas plant layout models help determine how to divide office space and show other floor space options.

Many companies use a physical plant layout model in the process of optimizing the entire plant design including electrical, water, hydraulic and HVAC before construction starts. This engineering model provides a three dimensional view of the current design which acts as a focal point for communication among all of the engineers and other personnel involved.  Normally the model pays for itself by reducing or eliminating misunderstandings, omissions and reducing drawing requirements. 

A plant layout model is particularly helpful where there is a lot of complex piping. The piping can be color coded with industry standard colors to make it quicker to understand. If there are errors in the piping drawings they are discovered when a physical model is made and that saves time and money when the real piping is installed.

Plant Layout Searle

Pharmaceutical multi-story interconnected plant layout planning model

Sometimes a plant layout model of a large site is used to explain a process like water treatment to customers or the public so they can more easily visualize all of the buildings and tanks as well as their interrelationship. 

 2) What is the purpose of the model?

 If the model maker knows the purpose of the model you may get suggestions that improve the model to better achieve the purpose. For instance arrows on the equipment or floor may help in clarifying the direction of travel in the production line.

-Production line with arrows

Conveyor direction of travel shown with arrows 

- Are you building a new production line and using the model to figure out an optimal equipment layout?

- Is the plant layout model for production training in a manufacturing plant?

- Is the model to give an overall view of a large production area to show potential customers?

- Is it a focal point for employee quality meetings?

- Is it a plant layout model for planning changes in the production line?

- Perhaps the model is to explain the best design features to your workers, managers or clients.

Let the model maker know the purpose and what is important to highlight on the model.

3) What is the scale?

You may or may not have figured out how big you want the model.  We find it quite helpful if the potential client has already printed out a plan view and some elevation views of the model in the scale they think they want it.  They may find some important details such as control panels, piping or handles are too small in the model scale they originally thought they wanted. We have noticed that a number of clients need to see the printed out views before they can be sure it is in the right scale for their use.

Common scales for plant layout models are 1:48, 1:100 and 1:200.  A lot of model structural parts, materials, architectural parts, vehicles, people, landscape detail, etc. is available in those scales. It often helps to have a scale person(s) or vehicle(s) in the model to make it easier to understand visually the model scale.

If there are railroad tracks in the model it is much less expensive if the model is in a standard railroad hobby scale.  1:87 scale is HO gauge which is the most popular railroad gauge, 1:160 is N gauge. and 1:220 is Z gauge. For larger scales track exists. 1:48 scale is O gauge and 1:24 scale is American gauge. Tracks in a few other large gauges exist. A lot of plant layout models are 1:100 scale which is close enough to HO gauge that HO gauge railroad tracks, railroad cars, vehicles, people and cars are often used in 1:100 scale models.

4) Do  you have drawings and if so in what format?

 Model cost estimates should be based on requirements that are well thought out before the fabrication of the model begins. To get a model quote it is helpful to have at a minimum pdfs or alternatively printouts in the desired model scale with plan and elevation views. A common CAD file format is .dwg or .dxf. but many other common CAD formats can be used. Photographs of the plant and equipment are also quite helpful in determining the quote.

If not available at the quote phase then before model fabrications begins the model maker needs any detailed drawings that may be available.  If you do not have a complete set of drawings it is helpful to provide a list of what is missing. The drawings should also be reviewed prior to giving them to the model maker to be sure that there are no earlier obsolete drawings included or obsolete file types like .CAL files.  We have seen projects where the quote had to be revised by up to 40 percent more because 400 out of about 1,000 drawings were obsolete earlier versions of the same drawing, were not needed to build the model or were missing.

5) Do you need explanatory labels, diagrams or lights?

A control board with labels on the side of the model could also light up specific machines, areas or builidngs in the model. Chase lights could be added to show the flow of a production process. See our earlier blog on a plant layout model with a control board and lights at http://modelbuilders.net/blog/bid/154286/This-waste-water-treatment-plant-layout-model-shows-how-it-works .

6) What type of base do you need? Do you need a clear plastic dust cover? Do you need a shipping crate or case?

Models larger than 4' wide X 8' long are often made on multiple tables that butt up and line up with adjacent tables on one or more sides. If the model  is 4' X 8' or less then often the base is about 4" high wood that frames all four sides. Removable legs or a credenza style base underneath (with or without doors) could be added under the wood framed model.

A clear plastic dust cover is not used very often on a base that is bigger than 4' wide X 8' long. Usually a clear plastic barrier would be put on the sides instead. Although clear acrylic does come in 5' X 10' sheets it tends to bow downward on the top of the dust cover in that size.

Some plant layout models could be 2' X 3' or smaller.  For smaller models a ATA style shipping case could be used if desired. Larger models may need to be shipped in a wood crate, customized packaging or a dedicated van or truck. It is usually best to have the model maker, who knows best where the model might need extra protection or support, produce the shipping container.

7) What is your budget?

The price of a plant  layout model depends on a variety of choices that are to a large measure determined by your budget. The scale of the model, the number of parts, the level of detail and many other factors determine the final price. You can save yourself and the model maker a lot of time by defining a price range or maximum at the start of your conversation. Then discuss which of the choices will reduce or raise the price. Block depicted equipment is less expensive than detailed equipment for example.

Mfg Plant  Block Depicted Equipment resized 600

Block depicted equipment in a manufacturing plant model

There are three major steps in making a plant layout model.  They are design, planning and fabrication. If you have thought through a lot of the design and planning as well as provide drawings, illustrations or pictures, etc. of what you want then the price will be lower than it would otherwise.  

8) Who will the model maker be working with on clarifying the marketing and technical details?

The model maker needs to talk with the person or persons who can provide the best and quickest answers to marketing and technical questions during the planning process. That cuts costs by improving the model maker's ability to prepare an accurate quote at the outset rather than dealing with additional work orders.  If you provide the essential information during the quote process the model maker does not have to add to the quote a figure to research the answers to vague or incomplete information.

The final model is often best if it is a collaborative effort between you and the model maker.  Model Builders, Inc. is known for creative, economical, realistic plant layout  models. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

 

Tags: industrial scale models, site model, plant layout model, architectural model, architectural models, engineering model, industrial scale model, process model, plant layout models, nuclear model

Props and models help to attract potential clients to your booth

Posted by Hal Chaffee on Thu, Jun 27, 2013 @ 09:29 PM

Props and models can be a great way to attract visitors at a tradeshow. However they should be related closely to a company's marketing and sales message.  You want to attact people who are interested in your product and help others who are not viable prospects realize that this product doesn't relate to them.

Here are four examples where props and models have attracted potential clients.

1) The first example is where the product is the center piece of the exhibit and also a beacon that is visible from a distance.

Far better than just a sign the model is of the product being sold. If you are interested in cell towers then you are not likely to miss stopping by this booth and learning more.

This cell phone antenna model is used at  tradeshows to attact potential clients to the booth. A red light on the top also helps to get attention. The height of this model makes it noticable on the tradeshow floor from quite a distance away. 

Cell phone antenna model

 

Cell phone antenna and base

Cell phone antenna and base model 20 feet tall

2) The second example is a custom three dimensional model sign that attacts attention with movement and light as well as relating well to the product.

Below is one of two rotating signs for the Global Sleep Solutions tradeshow booth. There is also below this sign in the booth at eye level a similar but larger sign (one sided) with three Z s in a row on one rod that slowly rock up and down which effectively reminds you of sleep.

Two of the most effective ways to attact attention are to use movement and/or light. This rotating sign uses both movement and light. Furthermore the lettering is large enough and words short enough to be easily read from a distance. The crescent moon and large Z letters let you know in a glance that this booth is about nightime sleep solutions. The sign rotates at a sleepy 2 rpm.

Global Sleep Solutions rotating sign

Global Sleep Solutions - rotating sign 30" diameter

3) The third example is a larger than life product model and it also uses light to draw in visitors. This toothbrush gets instant attention at tradeshows because it is several times larger than life, it looks realistic and the lighted fiberoptic bristles draw the viewer in for a closer look.

toothbrush - fiber optic

7' high toothbrush model with fiber optic bristles 

4) Food tends to be a product category that gets a lot of interest. One tradeshow exhibitor who sells signs related to food decided to have a custom 6 foot long "Chicago" hotdog made so he could use it as the centerpiece in his booth to attract attention to his food signs.

Hot Dog prop in exhibit resized 600

 6' hot dog custom prop

You don't have very long to get the attention of potential clients at a tradeshow as they walk down the show aisle. Maybe you need to try something more dramatic and attention getting. If you have any questions or would like to discuss props, models or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net .

 

 

Tags: industrial scale models, exhibit, model builders, model maker, model makers, model builder, industrial scale model, tradeshow product models, trade show product models, props

Construction equipment product models increase sales and cut costs

Posted by Hal Chaffee on Wed, May 15, 2013 @ 10:33 AM

There is nothing like demonstrating a real product at a tradeshow or event.  However if you are selling a large piece of construction equipment it may be too large or too expensive to do that. Consequently some construction equipment companies are using a custom model that will fit into an exhibit booth or is easily moved to a customer's office for a sales presentation.

Dragline model

Dragline model

Showing a construction equipment model at a work site such as on a railroad track can help the potential customer better relate to how the equipment is used.

Tamper

 Tamper ballast tamping machine model

Features of the equipment can be depicted. This 1:16 scale mining truck shows that the electrical equipment is concentrated in one place in a three door cabinet on the deck next to the driver's cab so that it is easy to access and fix. Using a control on the side of the model base the sales person can turn the front wheels to show that this truck behind the wheels has the most accessible engine for maintenance (there is a scale engine between the front wheels). Also the dump bed can also be raised and lowered (by turning a key) to attract attention at the tradeshow.

 

Mining truck model

         Haulpak 830E mining truck 1:16 scale model

In 1956 a 1/4 scale model of the Hough Payloader attracted crowds at tradeshows because it duplicaticated the hydraulic actions of the real front-end loader by using miniature cylinders and a new reversible pump unit. Automatic or manual operation was selected by the 4-pole transfer switch. In automatic operation limit switches control direction of current flow through armature and direction of motor control. In manual operation current flow was controlled by momentary pushbutton switches. This model was written up on two pages of the December 1956 edition of Applied Hydraulics magazine.

Hough Payloader

Hough Payloader 1/4 scale working hydraulic model

Use product models like those described above to help the product sell itself and grab the attention of potential customers at a trade show or on a sales call. Give yourself a competitive edge with a product model that tells your product’s story with impact and often without the use of words.

A construction equipment product model enables you to show your product in more places and at less cost than if you took the real product. Take the next step by contacting us at Model Builders, Inc., 773.586.6500 or info@modelbuilders.net .

 

 

Tags: construction equipment models, industrial scale models, railroad equipment model, product model, engineering model, model builders, model maker, model makers, product models, model builder, industrial scale model, tradeshow product models, trade show product models

Industrial designers - 2nd of 5 books on the greatest product designs

Posted by Hal Chaffee on Sun, Mar 17, 2013 @ 10:54 PM

"The Design Collection Selected Objects" is the second book review of great product designs. Industrial designers created many of the objects here. This book was published in 1970 by The Museum of Modern Art, New York. Their design collection was established in 1934 and has over 1,800 mass produced or homemade objects. Some 125 of these are exhibited continuously and 85 are pictured in this book. The objects include Tiffany favrile glass vases, a 1932 heat-resistant all glass teapot, multi-colored glass tumblers, a silver and turquoise enamel jewel box, stackable tableware, stackable chairs, a coffee grinder, a desk fan and  other household items plus one random access control panel for the IBM 305 random access memory accounting machine from 1960.

The objects were "selected on the basis of their quality and historical significance to illustrate the development of design in the prior seventy-five years" by the museum Committee on Architecture and Design when Philip Johnson was the Chairman  and Arthur Drexler was the Director, Department of Architecture and Design.

Although not in chronological order each object description lists the year first produced. Like Jay Doblin's book there is one large picture of the object and a description. Unlike Doblin's book the description is very brief and there is no explanation of the significance of the object. There is only one page of general explanation by Arthur Drexler who views the objects as an archeologist might. Basically he says that the objects were made to serve a purpose" and "belong to the 2oth-century category, the "functional". They were not ends in themselves.

The Design Collection resized 600

Some of the objects are both in this book and in Doblin's like the two chairs shown below as well as The Alvar Aalto Bent Plywood Chair 1934, The Eames Plywood Chair 1947, the Olivetti Lettera Typewriter 1950, the  Eames Lounge Chair 1957 and the Saarinen Stem Chair 1957. Unlike Doblin's book there are no automobiles, airplanes, helicopters and only a few electronic or mechanical devices.

Marcel Breuer Side Chair 1928

 Marcel Breuer Side Chair 1928

Barcelona Chair 1929 resized 600

Ludwig Mies van der Rohe Barcelona Chair 1929

Braun Portable Radio and Phonoggraph 1959 resized 600

 Portable Radio and Phonograph 1959 (Mfr. Braun)

Vacuum Cleaner 1958 and Vacuum Brush 1955 resized 600

Achille and Pier Giacomo Castiglioni Vacuum Cleaner 1956

Giuseppe de Goetzen Vacuum Brush 1955

David Gammon Turntable 1964

David Gammon Turntable 1964 (Mfr. Transcripters, Ltd.)

Racing Driver's Helmut 1962

Roy Richter and Frank Heacox Racing Driver's Helmut (Mfr. Bell-Toptex, Inc.)

"The Design Collection - Selected Objects" plus Jay Doblin's "One Hundred Great Product Designs" provide insight into the impact of industrial design in the 20th Century prior to 1970. Doblin's book however provides great written insight into the significance of each object in his book. 

An interesting side book to read from this era might be "California Design, 1930--1965: "Living in a Modern Way" edited by Wendy Kaplan.  It is based on a 2012 exhibit of the same name that originated at the Los Angles County Museum of Art. Charles Eames and other designers are featured.

Do you have a favorite book on industrial design prototypes, products or designers? Please let us know by posting a comment. If you have any questions or would like to discuss prototypes or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net .

Tags: product model, prototype, industrial designer, model builders, model maker, prototypes, prototype models, industrial design, product models, model builder, industrial scale model, industrial designers, prototype model

Industrial designers - 5 books on the greatest product designs

Posted by Hal Chaffee on Mon, Mar 11, 2013 @ 08:31 PM

"One Hundred Great Product Designs" by industrial designer Jay Doblin is the 1st of our 5 book reviews. Published in 1970 this book is a classic and sets the format for several similar books published later - products are in a chronological order, there is one large picture per product and there is a concise history of each product.

Doblin - One Hundred Great Products

The Industrial Age resulted in thousands of products based on whatever the machinery could make efficiently. Industrial designers starting in the 20th Century managed to create a much smaller number of very carefully designed mass produced products. Henry Drefyus, Raymond Loewy, Norman Bel Gettes and other well known industrial designers were able to design the look of the future - often with streamlining and styling. In this book Jay Doblin takes us on a chronological journey of 100 great product designs from the 1742 Franklin Stove to 1965 Bell Trimline Telephone.

Jay Doblin went to Pratt Institute and was an executive designer with Raymond Loewy Associates from 1942 to 1955. For the next 14 years he was the director of the Institute of Design at the Illinois Institute of Technology. This book is the result of 10 years of research by the faculty at IIT in an effort "to find out which product designs were considered "great", and why". Only mass produced items designed, manufactured and distributed for sale were considered.

Some of the 100 Great Product Designs are:

Aircraft: Douglas DC-3 Airliner 1934, #51 Beechcraft Bonanza 1947, Sikorski S-58 Helicopter 1949 and #96 Learjet 1963.

Appliances: #19 Electrolux Vacuum Cleaner 1918, #35 Coldspot Refrigerator 1937, #42 Chemex Coffee Maker 1941, #49 Thermador Built-in Oven 1946, #73 General Electric Wall-hung Refrigerator and Kitchen Center 1954, #81 Frigidaire Fold-back Surface Cooking Burners, 1955, #82 NuTone Built-in Mixer 1955, #84 Braun KM3 Kitchen Machine 1957, #86 Frigidaire Sheer Look Major Appliances 1957 and #89 Tappen 400 Range 1958.

Toastmaster toaster 1938

Automobiles: #13 Rolls-Royce 1907, #14 Fort Model T 1908, #30 La Salle 1935, #32 Cord 810 1936, #36  Volkswagen 1937, #38 Lincoln Continental 1939, #43 Willy's Jeep 1941, #45 Cisitalia 1946, #54 Studebaker 1947, #55 MG Model TC 1948, #57 Porsche 3561952, #70 Studebaker 1953, #77 Citroen DS-19 1955 and #97 Ford Mustang 1964.

Cameras: #8 Kodak Brownie Camera 1900, #20 Leica Camera 1925, #32 Bolex H-16 Motion-Picture Camera 1936, #53 Hasselblad 500C and #57 Polaroid Land Camera 1948. 

China: #23 Arzberg China 1931, #33 American Modern Dinnerware 1937 and #44 Castleton Museum White Dinnerware 1946.

Typewriters: #29 Hermes Portable 1935, #63 Olivetti Lettera 1950 and #93 IBM Selectric 1961.

Hough Payloader

Industrial designer Jon W. Hauser from engineering firm Barnes & Reinecke updated the design and appearance of the Hough Payloader to reflect its superior performance. This proved that "integrated design and engineering could increase sales and pride of ownership in heavy-duty equipment."

Model Builders, Inc. was fortunate to work starting in 1950 with many notable industrial designers such as Jon W. Hauser, Raymond Loewy, Richard Latham and Dave Chapman.  One model we built was a 1/4 scale Hough Payloader that duplicated all the hydraulic actions of the front end loader by using minature cylinders and a new reversible pump unit.  The Hough Payloader model was a hit with potential customers at tradeshows and was written up in detail on two pages in the December 1956 issue of Applied Hydraulics magazine. Another project was creating two full size prototype seats and the custom ashtray prototypes for Raymond Loewy's Scenicruiser bus. The Greyhound logo and Scenicruiser bus are excellent examples of Loewy's styling and streamlining designs.

Greyhound Scenicruiser resized 600

Doblin thought most of the current design then was "commercial and vulgar" but "the future had possiblities for excellence". He saw that the combination of what he called intellectronics and automation was producing abundant supplies with less labor and that cities were becoming centers of information handling, not manufacturing. Doblin included #87 the IBM RAMAC Computer 1957 with its disc storage in this book. He thought the computer would help man control increasingly complex systems and "result in a brighter, more rational world where cooperation replaces competition." Power would be based on knowledge and that would make education more important for everyone.

"One Hundred Great Product Designs" is a classic book that captures the impact that industrial designers made on mass produced products. The list first appeared on pages 135-141 of the April 1959 issue of Fortune magazine http://www.fulltable.com/vts/f/fortune/design/a.htm  along with a interesting explanation of how the list was selected. What makes this book exceptional is the carefully written explanation of the design significance of each product.

Do you have a favorite book on industrial design prototypes, products or designers? Please let us know by posting a comment. If you have any questions or would like to discuss prototypes or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net .

 

 

Tags: construction equipment models, product model, prototype, industrial designer, model builders, model maker, prototypes, prototype models, industrial design, product development, product models, model builder, industrial scale model, industrial designers, prototype model

Why do industrial designers use a model maker?

Posted by Hal Chaffee on Mon, Mar 04, 2013 @ 10:39 PM

Industrial designers hire a model shop or use an in-house model shop to build physical prototypes of new products and other ideas. Knowledge of prototyping, materials and manufacturing techniques enable the model maker to refine an idea from two dimensions into a physical model that turns that idea into a product.

Here are 8 reasons why industrial designers use model shops:

1) Reality. As stated on page 132 in the 1947 book "Design for Business" by J. Gordon Lippincott

  "Before any design goes into mass production, a full scale model should be made and, if at all feasible, an operating model.  The costs of tooling, merchandising and advertising are so great that any economies gained by skipping the model-making step are more than offset by the greater risk of producing an article that lacks consumer acceptance through failures in styling or function.

Renderings are particularly misleading and should serve only the function of stimulating new, fresh, creative thinking.  In other words renderings are only the expressions of the idea stage.  As soon as a proposed form for a new product has been selected, models should be produced - in full scale wherever possible or practical. Half and quarter-scale models are completely misleading because most people do not have the ability to appreciate changes in scale.  A molding on a quarter-scale model of a refrigerator may look perfectly satisfactory, but when the same design is enlarged to full scale, the molding will be completely out of proportion  - usually too large."

Raymond Loewy ashtray

Raymond Loewy stainless steel ashtray prototype for the 1954 Greyhound Scenicruiser bus

2) Capability. The industrial designer usually needs a model maker that has a shop with a variety of capabilities including machining, rapid prototyping, woodworking and finishing work such as sanding and painting. The space, machinery and model making talent needed to produce the industrial designer's prototypes and appearance models are simply too expensive to do at the industrial designer's location unless there is a constant volume of work to do.

The larger industrial design firms like IDEO and large companies like Steelcase tend to have an in-house model shop to create prototypes and appearance models. However for peak loads of work, special expertise or equipment, and a short run of parts they may use an independent model shop.

3) Expertise in materials. Professional model makers know from practical experience what materials may best meet the demands of the designer's intentions and the conditions a product will face. 

RAYOVAC ROUGHNECK flashlight

RAYOVAC ROUGHNECK flashlight - adjusts from Spot to Flood

4) Speed. Initial prototypes may be quicker if made in thin acrylic or styrene with vacuum forming.  Rapid prototyping is also used to create quick prototypes once the computer CAD work is done.  Machining plastic or metal is often the best way to create the final model since there usually can be much finer detail, more durable material and less finishing work. 

5) Product development. The initial design is tested with potential customers to see how well the product design works. Sometimes the product when held doesn't feel balanced. Many prototypes may have to be built and tested sequentially with changes before the product is ready to sell in the marketplace. Design is a collaborative process and model makers help the industrial designer perfect his craft.

prototype welding handle

Bernard welding handle final prototype

6) Appearance. A passion to do finishing work, the right grit of sandpaper, the right primer, the right shade of paint, a gloss, semi-gloss or flat finish often determine the success of a new product. The texture and finish must be the same as the final product. We hired one model maker because he could produce a flawless high gloss black finish on a wood base 10" high X 48" X 96". Sometimes industrial designers specify a specific model maker because of his or her superior finishing work.

7) Testing. Sometimes a design looks good on paper but doesn't work right when a prototype is built. The best model makers have the mechanical and electrial skills to help solve those problems.

8) Imagination. You never know when someone else's imagination, expertise, experience or knowledge may improve a product design. Model makers at in-house shop usually have a great knowledge of a particular product's history and techniques that were used to make that type of product.

Independent model shops often have a broad range of experience and may bring in new ideas from their diverse experiences.  At our independent model shop we sometimes find ourselves delving into a dusty two volume set of books titled "Ingenious Mechanisms For Designers and Inventors" that was first published in 1930 with chapter titles like "Intermittent Motion" to create special mechanical motions for a new product. Mechanisms in this book have already passed two important tests - (1) these are designs of mechanisms that will function properly and (2) they are simplified designs which normally are less costly to manufacture and more durable. This is just one example of the resources and experiences that model makers have. Last week we found a new nanotechnology based consumer product that removes and then prevents fingerprints on stainless steel.

If you have any questions or would like to discuss prototypes or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net .

 

 

 

 

Tags: construction equipment models, industrial scale models, product model, engineering model, prototype, industrial designer, model builders, model maker, prototypes, prototype models, industrial design, product development, product models, model builder, industrial scale model, industrial designers, prototype model