Model Builders Inc Blog

How a scale model helps envision and sell a gas processing plant.

Posted by Hal Chaffee on Mon, Mar 23, 2015 @ 11:41 AM

UOP had an investor meeting coming up and wanted to make a great impression showing the advantages of their prefabricated gas processing plant. UOP is the only manufacturer that makes a prefab one and it consists primarily of seven skids that can be trucked to the site. They also wanted to use this model for sales presentations and tradeshows. 

The UOP advantages are that the prefab gas processing plant can be made much more cost effectively in advance in a factory and there is little final assembly once the seven skids are shipped to the client's site. Furthermore quality control in the factory is much easier to manage than in the field.  UOP's competitors build  gas processing plants on site which takes far longer and their construction time is much more exposed to weather delays. 

UOP Gasification Plant Model

UOP prefabricated gas processing plant 1:48 scale model 25" long X 25" wide.

To have a real impact with investors and potential clients UOP wanted them to easily envision the prefabrication concept and how it went together. If they could pick up each of the seven skids to assemble or disassemble them by hand that would be very engaging and memorable. Furthermore clients would be able to see the key components in each skid. This is an effective way to relate to what each skid does and where it goes.

The model makes for quicker and easier comprehension of the entire plant than walking through the real one. Furthermore  the real prefabricated gas processing plant is too big to take to a tradeshow (or potential client) and most potential clients are not located near one of the installed prefabricated gas processing plants.

What were the keys to getting this model fabricated to meet UOP's short deadline and to be as effective as possible in generating sales? 

(1) Choose the right model maker.

Hire a professional model making firm with experience - in this case one that makes process models for heavy industry like oil, gas and nuclear models. This firm would know where to get the special materials necessary and have the expertise to help design and fabricate the model in about four weeks. For this model UOP hired Model Builders, Inc. in Chicago.

(2) Provide the information the model maker needs to build from right away.

UOP drawings were needed to build from and they were needed fast. Model Builders, Inc. suggested that only pdfs of some of the drawings were needed.  It would have taken more time and expense if the model maker had to get familar with the UOP CAD drawings since it takes a while (often several days) to get familiar with the many CAD assemblies and parts drawings.

The UOP Director of Corporate Communications recognized that the model maker needed the pdfs right away and put the key UOP engineer in Oklahoma in touch with the model maker. That same day the engineer was able to send out all the needed dimensioned drawings as pdfs.

(3) Choose the scale.

 The 1:48 scale was the right one for an engaging hands on demonstration and for transport in a personal vehicle if necessary. Furthermore a scaled flatbed truck was put on the model to help the viewer get a clearer idea of how big the skids were by comparison.

(4) Determine the level of detail.

One of the things about models is that viewers are often attracted to them when they are highly detailed. The details draw them in. With this model even the UOP designer was impressed with the detail accuracy. This is particularly helpful to the sales effort when UOP can discuss with potential buyers what each skid does and the component parts that do that.

Gas processing plant model

(5) Engage the viewer in creative ways.

UOP had Model Builders, Inc. make the seven skids as loose units that can be assembled and disassembled by hand on a simple base with a plan view of the site on top. That meant each model skid could be picked up by hand and assembled or disassembled in the appropriate location on a scaled drawing. The drawing was bonded to the top of the 1" thick 25" X 25" base board.

Prefab Gasification Plant model

The stairway next to the right hand and the crosswalk next to the left finger are each connected with magnets for quick and easy assembly.

 

(6) Use durable materials.

ABS plastic is a very durable material and is the primary material used in this model. Futhermore the bonding liquid chemically welds the parts together.

In contrast acrylic is brittle and sometimes cracks or breaks. Vibrations during shipping and handling, below-zero temperatures and other adverse conditions could cause breakage or the acrylic glue joints could come apart.

(7) Make the model easy to pack and unpack.

The cutouts in the thick foam make packing and protecting the parts from damage simple.

Plant 

UOP gas processing plant model case.
The flat base with plan view is below the parts seen here. The truck is in the silver box.

How effective was the model at the investor's meeting? It was so effective UOP decided to order a second one to keep at the home office for potential customer presentations.

Model Builders, Inc. is known for helping manufacturers, industrial designers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

 

Tags: industrial scale models, site model, plant layout model, architectural model, model, product model, engineering model, product models, industrial scale model, tradeshow product models, trade show product models, process model, plant layout models, scale model

5 reasons when buying a custom model or prototype to pay for quality

Posted by Hal Chaffee on Sun, Jun 15, 2014 @ 10:24 PM

You should be worried about buying a custom model or prototype based on a lowest-cost bid as we pointed out in our last blog.  Here are five reasons to pay a little more for quality and get a lot more in return.

1. Quality sells.

The impact and quality of a model or prototype built with superior materials or design may lead to far greater sales than the incremental cost of say 10 percent over the lowest quote. That's value.

 GM LIRR  front rt

1/24 scale brass locomotive model - exterior and interior

If a model or prototype is 25 percent or more effective in generating leads than say a quote that costs 10 percent less it is more cost effective. Our experience is that the extra expense is often the difference between a dull model and one that grabs the viewer’s attention. In the case of the 36" long locomotive model pictured above it was also the difference in a more accurate and durable model that we built primarily out of brass instead of plastic.

GM LIRR equip rack resized 600Internal equipment rack prior to painting. Primarily brass construction

The entire exterior of the locomotive body and most of the internal equipment is brass construction with strong silver soldered weld joints .  The model is then very durable and the thickness of the parts is in scale.

2. A model is your reputation - don't mess it up to save a few dollars.

It takes a long time to build up a corporate reputation and a short time to knock it down if you don't meet the expectations of your client or potential client. Put your best model forward.

3. A partnership with a good model maker can raise quality exponentially.

Commissioning a prototype can be a learning experience that simultaneously represents and improves your idea when working with a good model maker.

The best model makers will spend when needed up to a third or more of their time doing research for or with you. For example the U.S. Navy's policy is not to provide drawings on currently commissioned ships. All is well if accuracy is not your goal or if you can do the research required for accuracy. One of Model Builders, Inc's strengths is our exceptional research and commitment to accuracy when it counts. Some of our competitors have had their models rejected by their clients who liked their price but not the inaccurate results.

4. Quality pays, but quality is not free.

Even one step up from the lowest bid can make a big difference in quality. The marginal difference may go to the more talented and experienced staff, more precise tools, more durable and realistic materials, and safer shipping containers, for example. When you commission one model in anticipation of multiple versions later on, buying quality also prevents having to start over later with a different company if the first model is unsatisfactory.

5. The lowest bid often means there is little room for innovation or details that can make a big impact in the final look of the model or prototype.

Montpelier garden

The above picture is of a finely detailed 1:500 scale model garden that is only 5" X 7". The two white lions on the right in the garden are 1/2" long. The holes are only 1/16" diameter for lighted fiber optic cable ends to identify the area by pushing a button. This model type of finely detailed model making takes time and special artistic skill.

Model Builders, Inc. is known for helping industrial designers, manufacturers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: aviation models, construction equipment models, railroad equipment model, plant layout model, architectural model, model, architectural models, product cutaway, boat models, product model, prototype, model maker, prototypes, product models, airplane models, topographic model, aerospace models, prototype model

5 Reasons not to choose the lowest quote for a model or prototype

Posted by Hal Chaffee on Thu, Jun 05, 2014 @ 10:52 AM

In today’s world of instant everything from everywhere we can easily fall into the trap of making business decisions just by choosing the lowest price. Here are 5 reasons you should be very worried about the lowest price, especially for a custom model or prototype.

1. Value = quality divided by price.

 You can easily pick the lowest price - just pick the quote with the lowest number.  But if you expect good value, you must spend the time it takes to consider quality. Quality in models and prototypes depends on a number of factors.

Petronas Towers exhibit resized 600

Oil storage site exhibit in Kuala Lumpur

For example if there is a body of water in an architectural or topographic model, how is it depicted? Possibilities range from one color of blue paint to a realistic range of several colors applied artistically under a wavy piece of clear acrylic as shown in the above picture.   The latter looks far more realistic, but costs a little more.

There is reason why “cheap” means both "low cost" and "low quality". It pays to investigate closely how your model or prototype will look or work by carefully comparing the assumptions and details in the quote and each vendor's reputation for quality.

2. Balance: The common law of business balance.

 Over a century ago John Ruskin said “It’s unwise to pay too much…but it’s worse to pay too little. When you pay too much, you lose a little money…that is all.  When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot.  It can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run.  And if you do that, you will have enough to pay for something better.”

3. Avoid wasting money on models and prototypes that are in too small a scale. 

One problem is that parts can become too thin in a small scale and break easily. The client's desire for the smallest possible model to make it easier to transport as well as save money in packing, shipping and initial cost means it is more likely to arrive damaged and maybe even not repairable before the sales presentation or tradeshow.

A second problem is companies that “saved money” by having a model made in a scale that was too small to effectively show the detail especially when it is a printed out on a 3d printer. We refer to these models as "blob" models since instead of seeing the finer details that help attract potential customers you see blobs of material. Request a drawing of the plan and elevation views in the model scale proposed before you buy.  Even better request a sample part that shows some of the finer details.

4. Durability counts.

Is the model you ordered going to arrive as loose parts that came apart during the shipment?

Your model isn’t any good if you can’t use it when it arrived or requires extensive and expensive additional repair. That could be the case if the materials used and the way they were bonded or attached together couldn’t survive the road vibrations, shock from being dropped, temperatures, humidity, poor or loose packing, etc. In transit if the temperature is below freezing acrylic glues don’t hold their bond very well and your acrylic model may come apart. High heat also affects acrylic bonds much sooner that it would ABS plastic.

We use ABS plastic where we can instead of acrylic since ABS can be welded (the surfaces melt together with the chemical liquid we use for bonding). The ABS plastic is also stronger than acrylic which can crack under stress. 

If there is damage you may or may not be able to collect from an insurance claim and it may take a long time to collect for it. If a quote is higher than the low bid it probably is built stronger, with better materials and is packed better to survive shipment.

5. Insurance against an unpleasant surprise.

A benefit of partnering with a high quality model maker is the opportunity to learn and improve the project together.  With their experience and expertise, it is not hard to see potential problems while they can still be addressed successfully and at little or no additional cost. Even if the new approach costs more it is "cheaper" than  paying for a model that may meet your specifications but not your expectations.

Recently a potential museum client sent their project out for bid and all of the bids were higher than their budget. Sometimes if you have a limited budget it is better to tell the model making companies what the budget is and have them let you know what is possible to do with that budget.

When deciding on which company to hire for a model or protoype our experience is that the highest value, rather than the lowest price, is normally the best criterion. In our next blog we'll point out 5 reasons you should be very willing to pay for quaility.

Model Builders, Inc. is known for helping industrial designers, manufacturers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

Tags: railroad equipment model, site model, architectural model, model, architectural models, product model, prototype, prototypes, topographic model, trade show product models, prototype model

Iterative prototypes and models are often key to a successful product

Posted by Hal Chaffee on Thu, May 01, 2014 @ 01:30 PM

Why do so many products fail in the marketplace? Maybe it is because the developer of the idea didn't do an adequate job of creating a series of prototypes and reviewing them with potential users.

1) The initial idea can be expressed as simply as on a napkin sketch to convey an initial product idea. At first an idea is normally just that with no physical prototype. The Smithsonian has a wonderful exhibit called "Doodles, Drafts and Designs"  that shows examples of this earliest stage of a new idea for a product (see http://www.sil.si.edu/exhibitions/doodles/ ).

Below is a sketch of a ashtray idea for the Scenicruiser bus by Raymond Loewy Associates.

ashtray sketch

 2) A simple prototype model can be an early representation of the final product. It could be as simple as taping or gluing a few pieces of material together. The potential users then have the chance to get a general picture of the product idea that is in development with requirements that are not entirely known and give their reactions to it. Our rule of thumb here is that less than 25% percent of the population can visualize things well in three dimensions unless it is built first in three dimensions.

3) Product development is a iterative process that can begin without a full specification of the final product. You can use a series of models to evolve the idea. To get started just part of the product can be developed and then reviewed by users to identify further requirements. Then repeating this process can continue until the final product appears to be ready for the marketplace. Learning occurs both with the development and with the use of these product prototypes in iterations. Use a series of models to evolve the idea.

4) In the words of David Kelley, the founder of industrial design firm IDEO, design is now a team sport. Model makers at IDEO are more frequently getting involved much earlier in the development of new products to help create the idea before it is physically made. The industrial designer doesn't dictate the design or necessarily be in charge of it.  Instead a team of people with diverse backgrounds (human interaction, user interface, product design, engineering, manufacturing, model making and more) works together to collaboratively and iteratively build on each others ideas. Make sure you have a model maker on your team because your product ideas are far less likely to be a success if you don't.

5) MIT Professor Eric von Hippel, the author of the books "Democratizing Innovation"  and "The Sources of Innovation", observed that users are often the ones who develop a product when they have a need for a new or better product and a place where they would use it. They are ahead of others in a important market.

The Sources of Innovation resized 600

"von Hippel also proposed and tested some implications of replacing a manufacturer-as-innovator assumption with a view of the innovation process as predictably distributed across users, manufacturers, and suppliers. Innovation, he argues, will take place where there is greatest economic benefit to the innovator." Here is a video on lead users studies that 3M did to find lead users to work with to create some of their new products. See: http://www.youtube.com/watch?v=tNKrX1QxN6U&list=PLD4C0E9AEDF085119 .

6) It is hard to fail if you show prototypes to those who would use the final product and get their feedback. Potential users get the opportunity to test the functionality of the prototype and give feedback to help improve the product.

For additional information you may want to review our blogs including this one "How successful product development was done with a model shop's help" at http://modelbuilders.net/blog/bid/192523/How-successful-product-development-was-done-with-a-model-shop-s-help .

Model Builders, Inc. is known for helping industrial designers, manufacturers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 


Tags: product model, engineering model, prototype, industrial designer, model builders, model maker, prototypes, model makers, prototype models, industrial design, product development, product models, model builder, industrial scale model, industrial designers, prototype model

Where can you find out about 3D printing of prototypes and models?

Posted by Hal Chaffee on Sat, Mar 29, 2014 @ 10:56 PM

We often have potential clients who are interested in having a prototype or model made with a 3D Printer. However they don't know if 3D printing is the way to build their project better, faster, stronger and at a lower cost. Our experience is that 3D printing can alternatively be not as good, slower, less durable and at a higher cost. It depends on a lot of factors. You need to learn more about 3D printing and it helps to discuss your project with a professional model maker.

Two of the best websites to learn all about 3D printing are www.additive3d.com and www.prototypetoday.com . Those two comprehensive websites give you lots of information on the whole field of 3D printing.

2014 Printing the Future book resized 600

You can also order a informative book "Printing the Future" by Ed Grenda from his website at http://www.additive3d.com/pub_bks.htm .

To get a perspective on 3D printing you should think about it as three categories - 3D printing of prototypes and models, 3D printing of manufactured products and 3D printing for personal fabrication. That is also the order in which those three categories developed.

3D Printing of prototypes and models and 3D Printing of manufactured products

The two largest manufacturers of professional 3D printers are 3Dsystems at www.3dsystems.com and STRATASYS at www.stratasys.com . They make 3D Printers for all three categories of 3D printing. In January, 2014 at the CES show in Las Vegas 3Dsystems had a number of new product announcements and those products are featured on this 54 minute youtube video at http://www.youtube.com/watch?v=UWnmzn1rl8A . It will give you some idea of the range of 3D printing products in the marketplace. NOTE that both 3Dsystems and Stratasys  recently purchased companies that make 3D printers for personal fabrication and more recently created new 3D printers for personal fabrication.

The RAPID show organized by SME (Society of Manufacturing Engineers) is the main conference and tradeshow for companies and institutions to see the vendors of the larger professional 3D printers used for large 3D prints and in metal as well as plastic.

Since the middle 1980's when 3D printing started 3D printers were very expensive so companies and institutions that could afford it bought 3D printers and the CAD (computer-aided design) software so their model shop or an independent professional model shop with the right software and 3D printer could make their prototypes and models. About 7 years ago the least expensive professional 3D printer was about $15,000.00.

3D Printers for personal fabrication

3D Printers for personal fabrication sell mostly fom $400.00 to $5,000.00. There are now over 100 different 3D printers for personal fabrication available. By January, 2009 the first two 3D personal fabricator machines were being sold as kits for about $800.00 each. To get a review of many of these 3D printers for  personal fabrication that are now available see http://www.additive3d.com/3dpr_cht.htm . Also order from MAKE magazine their latest annual review of 3D printers at http://makezine.com/volume/guide-to-3d-printing-2014 which compares 23 of the more popular low end 3D Printers.

Formlabs Form 1 3D Printer

3D Printer for personal fabrication - Form 1 hi resolution 3D printer

However if you buy a 3D Printer you still have to purchase and learn how to use the CAD  software to create the files for the product that you want to 3D print. Alternatively you could use CAD drawings that are available on www.thingiverse.com or similar websites and you can print them. However most people want to create something unique.

There are also companies that can do your 3D printing for you.  One very successful company is Shapeways at www.shapeways.com  .  Shapeways has 3D printers for smaller personal fabrication and also have larger professional machines that can print in plastic or metal. You can even set up your own store on Shapeways to sell what you have made.  They will accept orders for you, produce your printed product, ship it and collect the payment for you.  The Shapeways byline is "Make, Buy and Sell Custom Products with 3D Printing. One store example hosted by Shapeways is www.bathsheba.com  .

Another alternative is to go to a store like the 3D Printer Experience in Chicago at www.the3dprinterexperience.com or a shop like TechShop (a expanding nationwide chain) that sells education classes and charges you to use (or have them use) one of their 3D printers or other machines. To find these places go to the Maker Map at www.themakermap.com , check off the filter box for retail, museums, etc. and zoom in on the red location dot. As you zoom in the name and address, etc. will appear on a pop up.

Then click on what you want to find like Retail and then zoom in on the red dot in the location you prefer and the name, address, etc. will pop up.

Getting the best possible prototype or model

Large corporations often have their own industrial design department and model shop. They can study how users might use a new product and create prototypes to test the idea with potential users. Alternatively they may hire an independent industrial design firm like IDEO which also has a model shop. If you have a large budget then hiring an industrial design firm might be a good option for you.

However the top down process of creating a new product is now competing with the bottoms up process since individuals and smaller companies or institutions now have computers and tools such as person fabricators as well as funding mechanisms like Kickstarter available to help them to create new products at an affordable price.

Hiring a professional model shop to work with you on your prototypes and models should add a new dimension to the discussions and increase the odds of creating a successful product. Working with a professional model shop is often a affordable option. Their expertise will greatly improve the final product. Which is the best way to make your product better, faster, stronger and at a lower cost? 3D printing may or may not be the right answer for how to make your prototype or model.

Model Builders, Inc. is known for helping industrial designers, manufacturers and individuals  go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: industrial scale models, product model, prototype, industrial designer, model builders, model maker, prototypes, model makers, prototype models, industrial design, product development, product models, model builder, industrial scale model, industrial designers, 3D printing, prototype model, 3D printers

How successful product development was done with a model shop's help.

Posted by Hal Chaffee on Sat, Jan 11, 2014 @ 11:32 PM

Frequently a company or individual needs more expertise than they have  when working on the development of a new product especially in the creation of physical prototypes. The design, material selection, tool expertise and more may require the knowledge and skills of expert model makers to increase the odds of product success.

Let's take a look at how the Aluminum Extrusions, Inc. in Charlotte, Michigan got help from Model Builders, Inc. that was crucial to the development of their new wall hung Executive or Conference size board product sold by OMNI Products, Inc. That Visual Idea Center product, last known as the OMNIVIC II, sold well for over 30 years.

 OMNIVIC II Executive Conference Board Closed

Aluminum Extrusions, Inc. was looking to sell more aluminum extrusions and thought that developing a new conference board product that used aluminum extrusions in its construction might be a good idea to expand one of their office furniture conference board product lines from just heavy wood construction with piano hinges to a much lighter product that was primarily aluminum construction.

Using in house personnel Aluminum Extrusions, Inc. developed the product as far as they could. Then their industrial designer, Bob Vogele, found and worked with Bill Chaffee of Model Builders, Inc. to further develop the Visual Idea Center product idea.

Conference board OMNI VIC II


Bob and Bill came up with the final design and Model Builders, Inc. fabricated the prototype for the aluminum framed VIC product which only weighed about 100 lbs. whereas the current all wood framed Visual Idea Center weighed over 150 lbs. The new aluminum framed model could also have a laminate material in a variety of finishes applied to the front of the two light weight core doors as shown in the first picture above. Furthermore Model Builders, Inc. was responsible for sourcing and inspecting the materials for the first 100 units.

One of the amazing features of these boards is that Bob Vogele and Bill Chaffee developed a continuous patented hinge by changing the shape of the two vertical extrusions where the door panel meets the wall mounted panel. Then a custom single gray plastic extrusion could connects the front panel to the wall panel .This gave the conference board a very clean modern look and eliminated the need for the piano hinge which made assembly faster since the hinge screws weren't needed. Furthermore the door panel connection to the wall mounted panel easily passed the weight stress test.

Visual Idea Center hinge

DSC07312 resized 600Patented hinge with two aluminum extrusions and a plastic extrusion in the middle.

Other functions and design details were incorporated that also made the VIC II as widely popular as it was.

Conference board features

Hiring a model shop to work with you on product development should add a new dimension to the discussions and increase the odds of creating a successful product. Don't bring a model shop in for an appearance model at the end. Get the model shop involved with the product development at the start. Their expertise will greatly improve the final product.

Model Builders, Inc. is known for helping industrial designers, manufacturers and others go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: product model, engineering model, prototype, training aids, industrial designer, prototype models, training aid, industrial design, product development, prototype model

Raymond Loewy's 1953 prototype ashtray

Posted by Hal Chaffee on Tue, Oct 15, 2013 @ 11:27 PM

The prototype stainless steel ashtray for the 1954 Greyhound Scenicruiser bus was one of nearly 100  prototypes, models or parts Raymond Loewy Associates hired Model Builders, Inc. to fabricate in the 1950's. Raymond Loewy Associates was responsible for the design and prototype of the Scenicruiser bus.  The Scenicruiser is listed in several prominent design books as one of the 100 best designs of the 20th Century.

We thought you might enjoy learning about this unique modern ashtray design. The prototype  is up for auction for the first time on Thursday October 17, 2013 at www.wright20.com as lot 175. See http://www.wright20.com/auctions/view/QU2E/QU2F/175/lotno_asc/none/Q8WB/ .

Raymond Loewy ashtray

The ashtray is 4 1/2" wide X 4 1/2" high X 1 1/4" thick.

Loewy ashtray sketchAbove are some sketches of the ashtray made prior to the fabrication of the prototype.

Raymond Loewy ashtray side view

This sideview shows the ashtray in the open position. The pivot point for the front section of the ashtray is at the pin head shape at the bottom. The curve at the top is to keep ashes from falling onto the back of seat it is mounted on.

Raymond Loewy ashtray lever pulled

Just rotate the lever downward to dump the ashes or cigarette into the chamber below.

Raymond Loewy ashtray opened

The front/two sides of the ashtray is a pressure fit with two dimples (one on each side near the top) locking it in the closed position. Simply slide the ashtray up off the mounting plate and open up the front/sides by pulling outward the top of the two sides The masking tape on the edge was added to tighten the fit on this prototype. In production the fit would be more precise due to more accurate tooling so there would be no need for the tape.

Raymond Loewy ashtray mounting plate

The fixed mounting plate allows the back side of the ashtray (as seen on the right) to slide down and up easily so the ashtray can be opened, dumped and cleaned  frequently.

Raymond Loewy ashtray Patent Applied For

The patent was applied for but as far as we know was never granted. Note the hinge along the bottom of the ashtray. The "dimples" on the front are a nice design touch.

Model Builders, Inc. is known for helping industrial designers, manufacturers and others go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: Scenicruiser, product model, prototype, industrial designer, model builders, model maker, prototypes, model makers, Raymond Loewy, prototype models, industrial design, product models, model builder, industrial designers, prototype model

7 things a model maker learned at the 2013 IDSA Conference

Posted by Hal Chaffee on Fri, Sep 06, 2013 @ 01:06 PM

The 2013 Industrial Designer Society of America (IDSA) International Conference was in Chicago during August and there was a lot to learn - here are 7 takeaways. 

(1) Persistence can be an inventor's friend, greatly improving the end product along the way. Dean Kamen described his 10-plus years trying to get his Slingshot water purifier to people around the world who don't have safe water. The hope is to eliminate millions of deaths from water borne diseases.

One major obstacle was worldwide distribution, which Kamen recently solved working with Coke whose international distribution system is one of the best in the world.

Another major obstacle was the economics of Kamen's water purifier and power source. His recent thinking is a 8' X 8' X 20' box could ship more services along with the Slingshot to improve the cost benefit ratio. So the plan now is that one shipment includes an energy source, the Slingshot water purifier, a satellite based communications system and refrigeration for medicines. This would be available to a whole village in a remote location. Looks to me like Dean Kamen may solve more than one major world problem as a by-product of trying to solve one. The implementation of this idea could improve health, education, and communication for billions of people.

(2) Expect a proliferation of entrepreneurship.   Prototypes are easier to make with 3D printing, money for product development and production is easier to raise, and products are easier to sell due to the internet and 3d printing. Here is one example that was on display.

Non spillable coffee cup

A young girl, Lilly Born, developed the Kangaroo Cup with the help of her father so that her grandfather who had Parkinson's disease wouldn't knock over his coffee or soup cup.  Prototype 1 was a rough handmade prototype. Prototype 2 was a 3D printed prototype (shown on the left in the above picture).  Then Lilly and her father both went to a ceramic factory in China to get a quote on the final Kangaroo Cup that they are now selling (the cup on the right in the picture). On Thursday Zach Kaplan of Inventables included a video on this project (see https://www.youtube.com/watch?v=HzNz25Kc5FQ ) in his presentation titled "Designers as Manufacturers: The Third Industrial Revolution."

(3) Expect to see more artistic-entrepreneurial products, too - ones that you often have a hard time getting funded - especially those that need anywhere from only a few thousand dollars up to 1 million or more. MINIMAL (MNML) and Kickstarter are enabling entrepreuneurs to develop and market their new product ideas as well as fund them.

Book pages light

This product is a book with pages that light up when the book is opened. The book can be laid flat on a table for the maximum amount of light or set down with the lit pages vertical and the book cover open or closed to permit the amount of light desired. Actually this is light that works like a book.

For a more complete look at the many Kickstarter projects displayed at the August 22nd exhibit at MNML in Chicago during the IDSA Conference see this page  http://www.mnml.com/21277/1756315/our-work/kickstarter-all-stars-presented-by-mnml .

(4) The "unconference" concept was a full day at the conference because IDSA members are excited about connecting with each other on topics  that they are passionate about.  This is the first time the IDSA tried this idea at their International Conference. On Friday  groups of 20-40 people had discussions during a 45 minute session on one topic that they signed up for. Anyone could propose a topic in advance and if interested could lead that discussion. Eight sessions ran concurrently in the 45 minute periods for most of Friday and  participants could wander from one session to another to discover something of interest. No projectors.  Just topical discussions - basically whatever you want. Some examples are "How is the 'Maker Revolution' going to affect ID?", "Origami and how it helps design" and "Creating an ID culture within an alien corporate climate".

(5) An "unconference" option on Friday was a three hour session called "Blitz" to brainstorm tangible ideas that can have a meaningful social impact. Social activist John Bieldenberg hosted this "Blitz" to help designers create concepts for new products and services that help to prevent bullying.  As a result suicides, especially of children under 14, and school-shooting incidents can be reduced. The session partnered with the Hero in the Hallway organization that has helped Chicago schools with their "Spirit Desk" system reduce suicides and prevent bullying.

(6) The 3D printed car contest was launched and crashed. It was a big hit. As in the real world industrial designers had a chance to test their concepts against tough competition and in this case have fun too. Furthermore the entrants had to use 3D printed models. The three prize categories were for best flight, best crash (there was a slow motion camera directed at the crash site) and best looks. The winner in each category was awarded a 3D printer. Inventables, Models Plus and Options and Computer Aided Technology sponsored the printed car contest.

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Above is one of the top ten car contest entries (out of over 100 entries) called "Balloona" designed by Ms. Reut Kovetz of Fahrenheit Design. Below is a picture after the ramp launch of the crash. The clear connectors are barely visible and so thin they break easily on impact and send the balls rolling in multiple directions.

The wheels and the optional ball bearing were installed at the conference. The entries were 3D printed at the conference on one of two 3D printers. Pictures reprinted with the permission of Fahrenheit Design in Austin, Texas. 

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Intrigued? Check out these videos:

Here's a link to the blog post:
Video of the race:
Here are all the cars (10 were selected for the launch):

Coincidently one of the conference speakers, industrial designer Byron Block, on Thursday revealed the biggest safety blunders in vehicle design. Byron has fought for and influenced the adoption of safer designs that are feasible - in rollovers with weak roofs, truck underside decapitation tragedies and unsafe fuel tanks that led to fire deaths.

(7) The conference was an incredible chance to meet designers of all stripes and be exposed to all sorts of new ideas and products. Below is one example - the SPUN swivel chair that won't fall over as seen at the Steng Design Party at Orangeskin on Friday night. The SPUN chair just keeps rotating around whenever you move.

Justin Eddings in the SPUN chair

Here Justin Eddings, an Interaction & Industrial Designer as well as the Product User Experience Designer at Sprint, travels in circles at Orangeskin. There were six networking events just on Thursday night and four more on Friday including a boat tour sponsored by Designcraft! 

If you wanted to find out where the world of industrial design is headed the 2013 IDSA International Conference was the place to learn from companies like Inventables, MNML, Kickstarter, etc. Like the personal computer before it the personal fabricator is taking industrial design, prototyping and production into an extremely fast growing part of the economy. Now individuals can actually find the funding and tools to prototype and produce new products and services that are custom made to the client or produced in small quantities economically. 

If you wanted to see examples of people who are making a huge difference in solving social problems Dean Kamen's presentation on providing clean water and more around the world got a standing ovation.  At John Bielenberg's hosting of the unconference "Blitz" brainstorming you could participate in trying to come up with concepts for new products and services that might turn schools around and even reduce suicides and shootings. Industrial designers are continuing to expand their work into solving big social problems.  

So why does a model maker go to an industrial design conference? We are two sides of the same coin and success depends on close collaboration. Many good ideas die in the development stage because implementation requires special skills and tools. Converting an idea to reality is often difficult - the skills and tools of both the industrial designer and the model maker are often crucial to the creation of a successful product. It is important to the success of the model maker and the industrial designer to learn from each other.

Model Builders, Inc. is known for helping others go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

 

 

 

Tags: product model, engineering model, prototype, industrial designer, model builders, model maker, prototypes, model makers, prototype models, industrial design, product development, product models, model builder, industrial designers, prototype model

Why sales kits with cutaway products increase sales.

Posted by Hal Chaffee on Thu, Jun 06, 2013 @ 02:17 PM

When you are selling an industrial product like a battery, electric winch, pump or valve that has superior features and materials inside the most important tool your salesforce can have is often a product that is cutaway to show those advantages and exactly how it works. The product  should be small and light enough for a salesperson to carry in a carrying case.

Battery cutaway

 Forklift cutaway with sales case

Forklift battery cutaway with sales case

This battery cutaway uses mostly real parts but was made much lighter by using a foam block behind the first set of positive and negative grids. The paste in the real grids is toxic so colored bondo in orange or gray was used and a matte finish created to resemble the real paste. The grid is real but the connector at the top of the grid is plastic to help reduce the weight of this battery cutaway.

Seeing the product with a cutaway showing its advantages means believing them. The black top, white housing, grid and battery strap are all real parts. Part of the battery strap on the top is cutaway so you can see the copper inside. The black label on the side lists three benefits and three technologies that help to reinforce the sales message.

This battery sales kit was so effective in generating sales that the company ordered additional cutaways of some of their other battery lines for their sales people.

Battery Cell Cutaway resized 600

 Battery cell prototype cutaway with sales case

This lithium battery cell fits into a small sales case.  The wood stand is easily removed and the battery cell slips down vertically into the stand. Weight, watt hours and other sales information is silk screened on the front of the battery. With the cutaway view the story of how it works can explained by showing the various sections inside.

Superwinch Cutaway resized 600

 Superwinch cutaway sales kit

Here a potential customer can see how this winch works from the inside out as well as see the quality of the materials, mechanisms and construction. If  a potential customer can't see that inside difference of the SUPERWICH first hand they may be more likely to buy a competitors product that is less expensive. Sales kits with a cutaway product  are often the closer that makes the sale.

Aircraft oil pump with clear housing

aircraft oil pump with sales case

Aircraft oil pump model with sales case

This full size jet aircraft oil pump model with a clear housing and translucent parts (metal parts in the real pump) shows clean or dirty oil and a separator part (each in one of three different colors). The aluminum base is 12" wide X 16" long. The rugged ATA style carrying case can also be used for domestic or international shipping.

A sales kit with a cutaway product (or model of the product) will help to show how your product works, the superior materials it is made of and other internal sales features. Take the next step by contacting us at Model Builders, Inc., 773.586.6500 or info@modelbuilders.net .

 

Tags: sales kit, sales kits, product cutaway, product model, training aids, model builders, model maker, model makers, training aid, product models, model builder, product cutaways

Construction equipment product models increase sales and cut costs

Posted by Hal Chaffee on Wed, May 15, 2013 @ 10:33 AM

There is nothing like demonstrating a real product at a tradeshow or event.  However if you are selling a large piece of construction equipment it may be too large or too expensive to do that. Consequently some construction equipment companies are using a custom model that will fit into an exhibit booth or is easily moved to a customer's office for a sales presentation.

Dragline model

Dragline model

Showing a construction equipment model at a work site such as on a railroad track can help the potential customer better relate to how the equipment is used.

Tamper

 Tamper ballast tamping machine model

Features of the equipment can be depicted. This 1:16 scale mining truck shows that the electrical equipment is concentrated in one place in a three door cabinet on the deck next to the driver's cab so that it is easy to access and fix. Using a control on the side of the model base the sales person can turn the front wheels to show that this truck behind the wheels has the most accessible engine for maintenance (there is a scale engine between the front wheels). Also the dump bed can also be raised and lowered (by turning a key) to attract attention at the tradeshow.

 

Mining truck model

         Haulpak 830E mining truck 1:16 scale model

In 1956 a 1/4 scale model of the Hough Payloader attracted crowds at tradeshows because it duplicaticated the hydraulic actions of the real front-end loader by using miniature cylinders and a new reversible pump unit. Automatic or manual operation was selected by the 4-pole transfer switch. In automatic operation limit switches control direction of current flow through armature and direction of motor control. In manual operation current flow was controlled by momentary pushbutton switches. This model was written up on two pages of the December 1956 edition of Applied Hydraulics magazine.

Hough Payloader

Hough Payloader 1/4 scale working hydraulic model

Use product models like those described above to help the product sell itself and grab the attention of potential customers at a trade show or on a sales call. Give yourself a competitive edge with a product model that tells your product’s story with impact and often without the use of words.

A construction equipment product model enables you to show your product in more places and at less cost than if you took the real product. Take the next step by contacting us at Model Builders, Inc., 773.586.6500 or info@modelbuilders.net .

 

 

Tags: construction equipment models, industrial scale models, railroad equipment model, product model, engineering model, model builders, model maker, model makers, product models, model builder, industrial scale model, tradeshow product models, trade show product models