Model Builders Inc Blog

Apollo 8 Command Module replica model in "The 1968 Exhibit"

Posted by Hal Chaffee on Tue, Aug 26, 2014 @ 12:32 AM

1968 was an incredible year with a spectacular ending - mankind's first trip to the moon. Commander Frank Borman, Command Module Pilot James Lovell and Lunar Module Pilot William Anders flew the Apollo Command Module ten times around the moon starting on December 24th.

Model Builders, Inc. created a replica of the Apollo 8 Command Module for "The 1968 Exhibit" which is a month by month journey through a pivotal year for the baby boomer generation. See this video tour for a 4 minute overview https://www.youtube.com/watch?v=5hSSHSIJl08 and these photographs of the Command Module replica and some artifacts at https://www.flickr.com/photos/wbaiv/sets/72157632127075078/detail/ . This traveling exhibit is at the Chicago History Museum from Saturday, October 4, 2014 to Sunday, January 4, 2015.

Apollo 8 Command Module replica

Apollo 8 Command Module replica in "The 1968 Exhibit"

The real Apollo 8 Command Module is on loan from NASA to Chicago's Museum of Science and Industry and we examined it to ensure detailed accuracy. We had to deal with significant challenges however. For example, having gone through the extreme heat of re-entry the original Apollo 8 Command Module no longer has the silver reflective Mylar heat tape nor very much of the exterior labels that were originally on it.

Thanks to some careful analysis, the replica in "The 1968 Exhibit" has the silver Mylar tape and the pre-flight exterior labels. Like the original Apollo 8 the replica tape pattern is exactly same and the tape width is exactly 4" as on the original. Not all of the Apollo Command Modules had the same reflective tape pattern. However by closely examining the burned residue lines left on about half of the original Apollo 8 Command Module Model Builders, Inc. was able to confirm that the tape pattern we previously had found for the Apollo 13 Module was exactly the same as on the Apollo 8. Model Builders, Inc. was also able to find all of the exterior label details at NASA's Kennedy Space Center.

Apollo 8 CM tape pattern

Apollo 8 Command Module - Mylar tape pattern

real Apollo 8 CMReal Apollo 8 Command Module - Note parallel white Mylar residue lines 4" apart

The Apollo 8 was the very first in the series of Apollo Command Modules to have a probe for connecting to the Lunar Module and this detail is shown on the replica. It is based on original NASA drawings and also close up photographs taken of a real NASA Apollo probe at the Kansas Cosmosphere and Space Center in Hutchinson, Kansas. The probe mechanism is quite interesting in that on the later Apollo flights it had to latch onto a matching drogue parachute on the Lunar Module. After both were pulled together the twelve smaller latches around the circumference of the docking tunnel locked them together.  That explains the two red circles (representing the silicon o-rings) outside the tunnel. Once connected the hatch in the Command Module was removed, then they removed the probe assembly, then the drogue and finally the hatch on the Lunar Module to be able to get into it. 

Apollo 8 probe

Apollo 8 Probe replica

Model Builders, Inc. had already done a lot of the research necessary for accurately building this Apollo 8 Command Module replica. A few years earlier we built a 1/10 scale model of the Apollo 11 Command, Service and Lunar Modules and a 1/6 scale model of the Apollo 13 CSM -Command and Service Module (with the door blown off and the oxygen tank exploded) for the Kansas Cosmosphere and Space Center,  The 1/6th scale Apollo 13 CSM model sits next to the real Apollo 13 Command and Service Module in Hutchinson, Kansas. If you are interested in the details of the Apollo Command and Services Modules an excellent book with lots of illustrations in color and cutaway views is "Virtual Apollo" by Scott Sullivan. It is a pictorial essay of the engineering and construction.

We think you might really enjoy "The 1968 Exhibit". After Chicago the exhibit travels in 2015 to the Colorado History Center in Denver and after that the Bowers Museum in Santa Ana, California.

Model Builders, Inc. is known for helping industrial designers, manufacturers, institutions and individuals go from idea to reality. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

Tags: aviation models, model planes, model, exhibit, model builders, model maker, model makers, airplane models, museum model, aerospace models, props

Props and models help to attract potential clients to your booth

Posted by Hal Chaffee on Thu, Jun 27, 2013 @ 09:29 PM

Props and models can be a great way to attract visitors at a tradeshow. However they should be related closely to a company's marketing and sales message.  You want to attact people who are interested in your product and help others who are not viable prospects realize that this product doesn't relate to them.

Here are four examples where props and models have attracted potential clients.

1) The first example is where the product is the center piece of the exhibit and also a beacon that is visible from a distance.

Far better than just a sign the model is of the product being sold. If you are interested in cell towers then you are not likely to miss stopping by this booth and learning more.

This cell phone antenna model is used at  tradeshows to attact potential clients to the booth. A red light on the top also helps to get attention. The height of this model makes it noticable on the tradeshow floor from quite a distance away. 

Cell phone antenna model

 

Cell phone antenna and base

Cell phone antenna and base model 20 feet tall

2) The second example is a custom three dimensional model sign that attacts attention with movement and light as well as relating well to the product.

Below is one of two rotating signs for the Global Sleep Solutions tradeshow booth. There is also below this sign in the booth at eye level a similar but larger sign (one sided) with three Z s in a row on one rod that slowly rock up and down which effectively reminds you of sleep.

Two of the most effective ways to attact attention are to use movement and/or light. This rotating sign uses both movement and light. Furthermore the lettering is large enough and words short enough to be easily read from a distance. The crescent moon and large Z letters let you know in a glance that this booth is about nightime sleep solutions. The sign rotates at a sleepy 2 rpm.

Global Sleep Solutions rotating sign

Global Sleep Solutions - rotating sign 30" diameter

3) The third example is a larger than life product model and it also uses light to draw in visitors. This toothbrush gets instant attention at tradeshows because it is several times larger than life, it looks realistic and the lighted fiberoptic bristles draw the viewer in for a closer look.

toothbrush - fiber optic

7' high toothbrush model with fiber optic bristles 

4) Food tends to be a product category that gets a lot of interest. One tradeshow exhibitor who sells signs related to food decided to have a custom 6 foot long "Chicago" hotdog made so he could use it as the centerpiece in his booth to attract attention to his food signs.

Hot Dog prop in exhibit resized 600

 6' hot dog custom prop

You don't have very long to get the attention of potential clients at a tradeshow as they walk down the show aisle. Maybe you need to try something more dramatic and attention getting. If you have any questions or would like to discuss props, models or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net .

 

 

Tags: industrial scale models, exhibit, model builders, model maker, model makers, model builder, industrial scale model, tradeshow product models, trade show product models, props

Topographic model plays novel role in a Fortune 100 Christmas display

Posted by Hal Chaffee on Tue, Dec 25, 2012 @ 09:07 PM

A topographic model Christmas snow scene was built for the headquarters office of one of the largest department stores in the United States. The ojective was to display to employees and visitors some of the merchandise featured that season in their stores. Model Builders, Inc. designed and constructed a 30 X 50 foot topographic model Christmas display snow scene as the backdrop for the merchandise. Also a steel platform 12'X 12' X 5' high was constructed in the middle to raise the bottom of their Christmas tree to the top of the snow scene.

Topgraphic Snow Scene Display-1

 This 30' X 50' topographic snow scene displays new merchandise in Corporation HQ

Topographic Snow Scene

Views of the Christmas snow scene were excellent from four interior levels in the atrium, nearby stairways and three atrium cross bridges.

Topographic Snow Scene

All supporting tables had removable legs for easier storage and this Christmas display snow scene was used for several years. Four 4'X8'X5' high tables with one 4'X4'X5' high table in the middle formed the 12'X12' base that supported the 33' high Christmas tree.  The legs, framing and cross supports for tables that supported the tree were all steel with 3/4" thick plywood tops.

Topographic snow scene

Headquarters professional merchandising personnel displayed all of the products as well as setting up and decorating the Christmas tree.

Topographic snow scene

The multilevel snow scene created quite a backdrop for the merchandise.

Topographic Snow Scene

This was certainly a winter wonderland that brought the excitement of the Christmas shopping season to their headquarters.  It also served as a backdrop to some holiday events that were held in the atrium.

If you have any questions or would like to discuss topographic models, props, scenic sets, architectural models or other projects contact us at Model Builders, Inc. 773-586-6500 or info@modelbuilders.net  

Tags: topographic model, trade show product models, museum model, topographic models, props, terrain model

Big product models get your customer's attention

Posted by Hal Chaffee on Sun, Aug 05, 2012 @ 08:56 PM

Vodka bottle - large prop

How do you get your product noticed? Maybe you should think big to make that product stand out! That is what FRIS vodka did.  They had an eleven foot high vodka model made, put it in a truck with clear sides, added a snow scene around the bottle and drove it to events.

Bosch Convection Oven

The convection oven model in the back is twice the size of the real one in the front.  By making the sides and front clear the "heat arrows" inside show the path of the heat in the convection oven for even cooking. The model is close to 8 feet high with the signs on top.  An ideal size for viewing the heat arrows that highlight the flow path of the hot air in this convection oven.

Drill bit - 8 feet long

 Even a drill bit becomes dramatic when it is made as a scale model 8 feet long and then used in a trade show. Craftsmanship, precision fabrication, a careful choice of paint color and a nice coat  of paint create a model that looks like the real thing...only larger.

Model Builders, Inc. is known for dramatic, realistic product models in a variety of scales. Take the next step by contacting us at Model Builders, Inc., 773-586-6500 or info@modelbuilders.net .

 

 

 

Tags: product model, product models, props

5 ways product models can increase sales

Posted by Hal Chaffee on Fri, Apr 06, 2012 @ 12:59 PM

Product models are an investment that often pays off big by increasing product sales. Here are five ways that product models boost results.

1) Product models attract attention to sales presentations by communicating in three dimensions.  Models tell a story your client can see immediately, even without words. The visual story combined with your comments have a powerful, long-lasting impact. Perhaps my father, William H. Chaffee, a model maker for most of the 20th century, said it best: "Models enable you to visualize an idea or product in a scale you can relate to."

product model, product models

2) Product models are used to draw people into a trade show booth and start the sales conversation. They are an attention-getting focal point in the sales process.  Just changing the scale of a product can command attention.  Small objects become gigantic and large objects can become small enough to fit in a 10' wide trade show booth. A 7' high detailer motorized brush as shown in the above picture, 8' tall drill bit, a 9' long windshield wiper blade with some new features, and a 6' tall toothbrush with lighted fiber optic bristles drew heavy traffic into their exhibit booths. Ordinary products command attention when produced in an unexpected scale and their unique benefits are immediately obvious.

3) "New" is one of the most response-generating words in advertising. Models can get new products in front of customers immediately through quick fabrication for presentations at a sales meeting, trade show, or photography for public relations releases. Prior to the first production run of a new industrial pool pump, a full scale exterior model was built for a trade show to introduce the product. The model was detailed down to the surface which had a casting texture painted on it. When the original product engineers first saw the model, some of them thought the model had come straight from the production line. Without the product model the company could only have shown two dimensional photographs or drawings with less impact.

product models, product cutaways

4) Models can highlight product advantages by showing how the product works or revealing certain features. A cutaway model of a real product can show any unique feature and the quality of the materials used inside.  For example, one product model used a clear plastic housing and some internal translucent parts combined with some real parts to create a jet engine oil pump that revealed where the oil flowed and the unique parts that made it work. For another client, a 2X scale oven with 2" wide red/orange fluorescent plastic "heat arrows" inside showed the even flow of heat.

5) Closing a sale is often quicker when you use a  model. For exmple a scale model of a trade show exhibit booth can sell the client on the booth design. Clients often cannot visualize a 3-D booth design as well as the designer. A model facilitates communication and clarifies any changes to the trade show booth design in order to gain a commitment to go ahead with construction of the booth. A model quickly and clearly shows the interior design, space planning, sight lines, traffic patterns, engineering, materials, colors, signage, and the interrelationships between various elements. The model helps to answer questions and solve potential problems. It is a fast way to understand a complex project and hence shorten the sales cycle.

Done artfully and with skill, product models like those described above help increase sales. Take the next step by contacting us at Model Builders, Inc., 773.586.6500 or info@modelbuilders.net .

 

Tags: industrial scale models, sales kit, product cutaway, product model, prototype, prototype models, product models, medical models, props