One of the easiest things to use to attact visitors to your exhibit booth is your product because that is what you are selling. However you may be overlooking the advantages of using a product model instead. Here are three examples of exhibits where there was a very significant advantage to using a product model versus the real product.
(1) The first advantage is a savings in weight and therefore cost. Below is a photograph of a replica model of a track welding machine which is 12' X 4' X 3'. The cost to ship the real machine which weighs close to 15,000 lbs. is quite high. Then the expense to move a real track welding machine into the exhibit booth and set it up is also high. However a replica model made out of ABS plastic instead of steel like the real product weighed less than 1,000 lbs. The shipping cost savings for the first tradeshow alone can pay for the model.
(2) The second advantage of a product model versus the real product is you can make a large real product as a much smaller product model which enables you to ship the product model to more tradeshows for the same cost as one tradeshow. Furthermore for really large products like some mining trucks the real product is too big to even fit in an exhibit hall. Shown below at 1:16 scale is a mining truck model which is about 33" long which has been shipped to tradeshows around the world.
(3) The third advantage of a product model is that an expensive product such as medical equipment with expensive components can be replaced by a product model greatly reducing the cost of shipping insurance. The model cost about 1/15 the cost of the real lithotriper.The lithotripter model shown below also was made at 1:3 scale to make it small enough for the sales force to drive it to their clients locations in addition to the use of the model at tradeshows. The mechanical arm moved exactly like the real lithotripter.
The benefits of product models are real. If you would like information on having a product model fabricated contact us at Model Builders, Inc. 773-586-6500 or firstname.lastname@example.org .